Matalan shoppers were besotted with a "lush" cream sweatshirt after spotting it online.
The popular high street store boasts a loyal fan base on social media, keen to keep up with its extensive array of on-trend clothing, accessories, homeware and more.
Like many retailers, Matalan utilises its Instagram page to ensure shoppers are updated on all its newest stock and product launches, with a recent post causing a stir online.
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To its 785k followers, Matalan shared a photo of its Cream Real Love Flocked Sweatshirt, which costs £14.50.
Captioning the photo, the retailer simply penned: "It's real love!"
The Matalan sweatshirt proved popular on the hit social media platform, racking up more than 2,400 likes.
Enamoured shoppers shared their thoughts in the comments section.
Ayesha said: "Oooh I love this".
Emma said: "Love this".
Anu said: "Love this sweatshirt".
Alice commented: "Love this!"
Demi said: "Loveeeeee".
Julie said: "Love love love this".
Charlotte tagged a friend and said: "looking lush and us".
Another shopper added: "Just love this!"
You can buy Matalan's Cream Real Love Flocked Sweatshirt by clicking here.
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