Jones Soda Co. (OTCQB:JSDA) (CSE:JSDA), the original craft soda known for its unconventional flavors and user-photo-submitted labels, has entered the cannabis-infused beverage and edibles business with the release of the first of many products that will launch under the Mary Jones brand.
The launch portfolio of 16 different SKU’s includes single and multi-dose infused sodas as well as syrup and gummies offered in four of the most popular Jones Soda flavors.
The Lineup
Initially launching in California, the portfolio fills a gap that exists in the market between micro-dose, health claim-driven brands and high-potency terpene flavor profile brands by offering both new and experienced users a welcome alternative for cannabis moments and social occasions, management explained.
The first Mary Jones products include:
- A 10mg cannabis-infused soda sold in single dose 12 oz bottles with a four-pack carrier ideal for social occasions and sharing
- A 100mg cannabis-infused soda packaged in a 16 oz, 10-serving can so consumers can control their intake
- A 1000mg syrup cannabis tincture designed for mixing with other drinks, using as a food topping or taking in small oral doses, initially available in a 4 oz bottle
- 5mg cannabis-infused gummies shaped like miniature Jones soda bottles, sold in 20-count packages with a fun mini-four-pack carrier build-it-yourself option
All products are available in Jones’ fan-favorite Root Beer, Berry Lemonade, Green Apple and Orange Cream flavors, with a rotating selection of seasonal and limited-edition flavors planned for future release. The Jones flavor science team designed each of these products to perfectly recreate Jones’ popular mainline soda flavors, delivering crave-worthy beverages and edibles. Mary Jones will elevate consumer expectations in cannabis where flavor is typically used as a masking agent.
“The Mary Jones brand is a game changer because, unlike every other company in the space, we bring an iconic brand with an equity that eclipses any current cannabis brand in the market, passionate fans who love our signature flavors, and a 25-year history of having fun with consumers by putting our fans’ photos on our labels, their quotes under our bottle caps and being available in record shops as often as the grocery store. This is real earned credibility you can’t fabricate,” said Bohb Blair, Chief Brand Officer, Mary Jones Cannabis Inc. “With all of these advantages, our irreverent personality and putting a cannabis twist on our brand traditions, we believe we are uniquely positioned to dominate the category.”
What’s Next
The California launch marks the first step in a planned multi-phase rollout that will include additional product formats, a suite of accessories and expansion into all legal adult-use states.
“Scaling a cannabis business is typically difficult because of the unique operational challenges working within a state-by-state and strict regulatory environment. We have leveraged our indie soda expertise to come to market with scalable models for our proprietary flavors, THC emulsion and packaging that will enable us to extend our Mary Jones footprint to any market with consistent quality and brand integrity,” said Mark Murray, president, and CEO of Jones Soda Company. “We have been putting all of these pieces in place since we announced our intention to establish a cannabis division last July, and we fully expect the brand to deliver solid strategic growth for the company.”
