Money Saving Expert Martin Lewis is urging shoppers to spend 15p at Aldi, Sainsbury's and Lidl ahead of Christmas. The finance expert says by doing so, you could potentially save a lot of money.
Before he headed off on his annual Christmas break, Martin advised shoppers to hold off on buying certain items - which will be slashed to 15p in most major supermarkets. Speaking on his BBC podcast, Martin explained the importance of noting supermarkets' loss leader days.
Aldi, Sainsbury's and Lidl have announced their loss leader dates so far but others such as Tesco, Asda and Morrisons should announce theirs soon. The supermarkets actually lose money on every loss leader sold, hence the term, but they do it to get people through the doors, where they may spend money on other higher margin items instead to make up for it.
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On the Martin Lewis Podcast, the Money Saving Expert said: "The Christmas vegetable price war - it's on. 15p carrots, potatoes, sprouts and more. Lidl has got them from Thursday December 15. Aldi from Sunday December 18 to Saturday December 24.
"Sainsbury's from Sunday 18th of December. It's at this point of the year these loss leaders are put on sale in the supermarkets to help people with their Christmas dinners to get you in store.
"Pretty much all of them do it, those are the ones that are announced so far but I expect many of the other supermarkets to pick them up soon too."
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