Martin Lewis has revealed how Sky customers can save nearly £500 a year.
The Money Saving Expert has urged Sky customers to act after his advice saved one customer £492 a year.
During his Cost of Living special, he outlined the top tip while co-presenting with Susanna Reid.
During the live show a man messaged in to say how Lewis’ tip saved him £41 a month on his Sky package.
Mr Lewis advised people to phone Sky and ask to be put through to cancellations. This department will be keen to keep customers rather than lose them.
He added that many Britons could benefit from cancelling their Sky package, choosing a cheaper broadband-only deal and seeing if they can fulfil their TV needs elsewhere.
During the show, newsreader Charlotte Hawkins said messages were already coming in from viewers thanking him for his valuable tips, The Daily Express reported.
She said: “Just to say reaction coming in already to all of your advice.
“Richard sent a message in from Twitter and said he’s just contacted Sky and managed to reduce his bill by £41 a month by doing exactly what you said so he’s very grateful.”
This added up to a staggering saving of £492 a year.