As inflation continues to surge, many people are looking at what they can do to save a bit of money on their weekly shop.
And it seems Martin Lewis' MoneySavingExpert website has found a solution that will mean shoppers can cut the price they spend on groceries. All shoppers have to do is look down a different aisle at their local supermarket to find cheaper food.
Shoppers can often find cheaper versions of the same products in the world foods and baby aisles. The MSE team says it pays to look around given the fact that sometimes the difference in prices can be just metres apart, the Mirror reports.
Read more: Householders urged to claim £150 grant 'as soon as possible' as deadline looms
For example, the website claims cotton buds can be 27% cheaper in the baby aisle, while spices are up to 70% cheaper per gram in world foods.
The MSE team wrote in their latest newsletter : "Find the food aisles where supermarkets hide top bargains. We've uncovered where to find the best price."
You can search for offers online, or free supermarket magazines are often packed with coupon codes. MSE also recommended playing "online grocery run-around" by taking advantage of first-time shopper online discount codes - and claims you can get up to £80 off.
For example, first-time online shoppers can get £15 off Sainsbury's or £5 off Iceland.
MSE said: "The best supermarket discount codes come for first-time online orders, and it pays to use 'em all. Simply shop at all the places you've not used before as a one-off to save."
You could also try "downshifting" your supermarket shop. This is where you swap branded goods for supermarket own labels - and it could save you 30%. So if you spend £100 each week on food, that'll be a saving of £30 - over four weeks, this goes up to £120.
If you like the swapped-out food, and stick to the cheaper brands, your total savings over a year could amount to over £1,500. Supermarket shoppers are being hit by soaring inflation - meaning it has never been more important to save cash where you can.
Inflation hit a new 40-year high of 10.1% in the 12 months to July - with the Bank of England warning that it could hit 13% by October. The biggest contributor of rising inflation in July was food, according to the Office for National Statistics - with grocery inflation at 12.6%.
Bread and cereals increased in price the most, followed by milk, cheese and eggs. Vegetables, meat, sugar, jam, honey, syrup, chocolate and confectionery all rose in price as well.
Read next:
- All the DWP cost of living payments you could get from now until December including energy cash
-
Your rights if you choose not to pay energy bills amid cost of living crisis
-
DWP could give up to £156 PIP benefit to people who snore - here's why
-
Homeowner staggered by high energy costs of two appliances even when left on standby
-
The five most expensive appliances in homes that add hundreds to energy bills
