If there’s anyone who knows how to save a few quid when it comes to cosmetics, it’s The Martin Lewis Money Show co-presenter, Angellica Bell. And now, the TV personality has revealed some of her favourite affordable beauty products - and they’re all under £4.
The 47-year-old is a Boots Value Ambassador and has been heaping praise on some of the health and beauty retailer’s budget beauty buys, including a mascara that costs just £2.70.
It comes as the high street store recently announced changes to the Advantage Card scheme, which will now see shoppers save 10 per cent on select Boots own brand products.
READ MORE: '£2 Superdrug mascara makes my lashes thick and full - it's better than Boots'
In an interview with The Mirror, Angellica said shoppers shouldn’t be afraid of trying lower-cost products - as you could be pleasantly surprised. She’s swapped out her mascara for 17.’s Extreme Extension Lengthening Mascara, which is only £4, or £2.70 if you have an Advantage Card.
She said: “Don’t be afraid to try own brand products, I think that’s really important. Be savvy and keep an eye out. Boots always has deals on big named brands too - like Fenty, MAC Cosmetics, Drunk Elephant, Anastasia Beverly Hills as you know. Also if you’re going to buy a blusher, that could double up as an eye shadow.
“Also 17.’s Extreme Extension Lengthening Mascara. Let’s just talk about that mascara! Sometimes it’s worth trying new brands out and giving them a go because you might be pleasantly surprised.”
The own-brand mascara was launched in 2022 after the previously discontinued brand made a triumphant comeback. It’s said to give your lashes definition and extreme length with an ecofiber formula, all for the price of a takeaway coffee.
Angellica explained that, amid the cost of living crisis, customers have been shopping more consciously and swapping higher priced items for low cost alternatives - she’s even been making some cut-backs herself, sharing her top tips for bagging a bargain.
She added: “I have always been a deals gal, I love that win. I don’t care if it’s 50p or a £1 - it’s been inbred in me since I was a young girl. When I was younger, I had a paper round, worked in McDonald’s - I was hustling and working, it’s in me!
“I think I am a bit more aware of it now - and being a freelancer, there are times in my career where I’ve had more work and times when I haven’t, I’m always looking for that deal.
“And I’m not afraid to try own brands as well - I’ve worked on different shows where you go to the research lab and it’s the same ingredients in a flashy, more expensive brand, then it is the known brand.”
The Money Show star also recommends bulk-buying if it’s a product you use a lot, adding: “If there’s a deal for ‘3 for 2’, or ‘2 for 1’, I might get loads. Buy in bulk! If you see a product and you know you’re going to use it regularly, get a few more and store it. Find some space, and you’re going to save in the long run - and I do, do that.”
According to Boots, sales of own brand products are up 38 per cent on last year, which was the driving force behind the recent Advantage Card shake up, with shoppers asking for more immediate offers.
With the Boots own brand becoming increasingly popular, customers can now get their favourite own brand products, including Soltan, 17 and Boots Collagen, for less - with savings on over 1,000 well-known brands each month, and that Price Lock promise continues with prices frozen on over 400 essentials until August.
As well as the 17 mascara, Angellica is also a huge fan of some of the other Boots own budget buys. She said : “The Boots Biodegradable Cucumber Cleansing Wipes, which are £1 - after a show and I come back, I need those wipes! The suntan lotion [that Boots have] is also perfect for summer!”
As well as low-cost pricing, Boots have also expanded the Price Advantage - a bit like Clubcard Prices - to over 1,000 products, offering exclusive savings for Boots Advantage Card holders every month. Not to mention 10 per cent off for students on most products.
So far, over six million customers have taken advantage of Price Advantage promotions, saving over £36m.
If you fancy trying out some of Angellica’s affordable beauty recommendations and saving money with the Price Advantage, you can buy her must-have mascara for £2.70 here.
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