Good Morning Britain host Martin Lewis made a plea to viewers on the show on Wednesday, as he once again discussed money scams.
With scammers on the rise and targeting people in a number of ways, Martin often gives the latest advice on how to avoid being tricked, and what to look out for.
The show was discussing the rise of a new scam, that sees people receive a text seemingly from a family member or their children claiming they've lost or broken their phone.
On Wednesday he shared the sad news that one of his relatives had been conned a day ago, after receiving a phone call claiming to be from technology brand Microsoft Security Essentials.
After falling for the scam, Martin was alerted to what had happened and raced to help his elderly relative to stop the money leaving her accounts.
Luckily, Martin and his relative managed to stop most of the money from leaving any accounts, and any that did go out was being refunded.
He told co-host Susanna Reid he was now going to help them to check if they had been the victim of ID fraud, with their computer and passwords also compromised.
Martin shared the "upsetting" news on the show, before sharing advice to people watching about what to do in that situation.
He explained: "Scammers are very, very sophisticated. A close relative of mine was scammed yesterday, it was quite upsetting.
"They were called by Microsoft Security Essentials, which is not Microsoft Security Essentials. It's scammers saying that their computer had been defrauded, and in four hours on the phone thinking this person was helping them, gave all their details.
"An elderly relative of mine. The honest truth is there are many times you will be called up by people trying to help you with scams. That's what the scammers do.
"I spoke to this person and as soon as they said Microsoft Security Essentials called me I said it's a scam, they won't call you."
He then advised the relative to call all of their banks and credit card providers to stop the payments.
Sharing a plea, he said: "It is so easy. I know solicitors, I know university lecturers who have fallen for scams. You have to be sceptical. If anybody calls you out of the blue that you are not expecting, be sceptical about it.
"It's one of the reasons the government is rightly going to block all financial cold calling on the phone."
Good Morning Britain airs weekdays at 6am on ITV1 and ITVX.
