Marks and Spencer shoppers have fallen for a "fabulous" £35 summer dress that's "great value for all occasions" after it was shared online.
Iconic British retailer Marks and Spencer was founded 1884, but remains modern and relevant thanks to its wide array of on-trend fashion, accessories and beauty products. Like many high street stores, the brand takes to social media to share details of its newest stock and product drops.
Marks and Spencer has successfully built a loyal fan base on social media, but it also boasts a range of fashionable staff members who operate their own Instagram profiles, where they share styling tips and ideas to thousands of followers of their own. Known as "M&S insiders", they are capitalising on the popularity of the "influencer" movement.
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"Insider" Sam Briones has amassed 18K followers on the hit social media platform. Recently, Marks and Spencer shared a Reel of her modelling its Printed Bardot Maxi Dress and a pair of glasses from its in-house opticians.
The dress features an all-over floral print and comes in shades of pink and red. It's cut in a regular fit in a maxi length, with a stylish Bardot neckline and three quarter loosely puffed sleeves. It's floaty, with a shirred bodice and a pleated skirt. It can be purchased here.
Captioning the footage, the retailer penned: "M&S Opticians has all your [glasses] needs covered. Visit mandsopticians.com or find them in selected stores. @marksandspencer_sam." The clip racked up more than 180K views and over 1,600 likes.
Impressed shoppers shared their thoughts in the comments section - and everyone was focused on the "lovely" dress. Chris said: "Lovely dress! Just ordered it. Only out of stock in size 18."
Suzanne said: "The dress is so versatile. Beach dress/day dress/evening out dress- great value for all occasions!" Louise commented: "I have this dress [it's] fabulous". Nikki said: "Lovely glasses and dress".
One shopper tagged a friend and asked: "feel an M and S trip coming up?! Love this dress x". Friend Claire replied: "ooh I love this! Bet it is not in store though! Will look online x".
Annabelle said: "Oh wow, this dress is completely stunning!" Phoebe added: "OBSESSED with this beautiful dress". You can buy Marks and Spencer's Printed Bardot Maxi Dress by clicking here. Alternatively, you can find your nearest M&S store here.
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