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Liverpool Echo
Liverpool Echo
Entertainment
Jess Flaherty

Marks and Spencer shoppers 'obsessed' with 'affordable quality' of £45 midi dress

Marks and Spencer shoppers have fallen head over heels for a "gorgeous" midi dress after spotting it online.

Famed British brand Marks and Spencer was founded in 1884 and successfully maintains its relevance among legions of fashion lovers thanks to its vast array of on trend clothing, accessories, homeware products, beauty items and more. Like its high street competitors, the company ensures shoppers are kept in the loop on all its newest stock and product launches via social media.

M&S makes use of a series of dedicated Instagram pages, where the retailer boasts millions of fans. The store also shares posts from its staff members - dubbed "insiders" online - who use their own social media pages to share styling tips and outfit ideas to fans of their own.

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Autumn is well and truly here, with many fashion lovers on the hunt for new additions to their wardrobes that'll keep them warm without compromising on style. Marks and Spencer shoppers were impressed after spotting photos of its Floral Round Neck Ruffle Midi Waisted Dress on Instagram, originally shared by "insider" Sam Briones.

The stylist is proving popular on the hit social media platform, and has already built a following of 19.2K followers. Marks and Spencer shared her images to its main Instagram account and penned: "It's time to layer up marksandspencer_sam is keeping warm while staying stylish."

The beloved dress costs £45 and comes in a regular fit, complete with a button fastening behind the round neck. It features an all over floral print and a waisted middle, and it's finished with ruffles on the shoulders. It can be purchased here.

It was a big hit among Instagram users, who flocked to both M&S and Sam's comments section to share their thoughts. One shopper said: "Obsessed with this!"

Lisa said: "M&S you are on a roll this season I'm loving so much of what I see in store! Even more important, it's affordable quality". A third shopper said: "Obsessed with this outfit! So perfect for autumn".

Clare commented: "Absolutely gorgeous. I love this look on you." Another shopper added: "Lovely look". You can buy Marks and Spencer's Floral Round Neck Ruffle Midi Waisted Dress by clicking here. Alternatively, you can find your nearest M&S store here.

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