Marks and Spencer shoppers are impressed with its "incredible" new range of vegan products after spotting them online.
High street giant M&S has amassed a devoted following across its selection of social media channels. Like many of its competitors, the famed British brand shares regular product news and updates so shoppers know what to expect in store and online.
After all the excitement and indulgence of the Christmas period, January is here and many people are keen to embark on health kicks and new diets for the new year. Many people partake in Veganuary, which sees people adopt a vegan diet for an entire month.
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As Veganuary's popularity has soared, and its impact has remained, many supermarkets, fast food outlets, restaurants and stores are keen to engage with the movement, often releasing new plant-based products.
For Marks and Spencer, its new vegan and plant-based range has caused a flurry of excitement among shoppers. Sharing a flatlay image featuring some items from its new Plant Kitchen line-up to Instagram, M&S Food penned: "NEW VEGAN PRODUCTS ALERT!
"This is not just any vegan range … This is the BEST TASTING vegan range on the high street - Plant Kitchen at M&S and this January we're launching some incredible NEW products". The retailer then listed some of its new items, including the Plant Kitchen Stonebaked Vegan Chicken and Pepper Pizza, and the Plant Kitchen Vegan Mac and Greens.
Marks and Spencer continued: "As with all M&S food products, we never compromise on taste Plant Kitchen is developed with 'delicious- first' in mind and with over 250 products in the range, Plant Kitchen is one of the largest own brands on the high street with innovative and inspiring products that mean you never compromise on taste".
The range proved popular on the hit social media platform, racking up more than 800 likes in less than 24 hours. Shoppers shared their thoughts in the comments section.
Andri said: "These sound incredible perfect for veganuary", while Ryan said: "Looking forward to trying some of these", and Molly quipped: "Hit me upppp babyyyyyy".
Lucie shared her requests: "Bring back the vegan Cheese Wedges! And the vegan Chipolte Mayo!!!! N I swear if you stop doing the Vegan Cauliflower bites with buffalo sauce I will riot ahaha".
Brandon commented: "that Vegan mac and greens LOOKS INCREDIBLE", Amanda said: "It all looks amazing", Katy said: "The mac and greens looks amazing", and another shopper added: "Yuuuum!!!!!"
Other shoppers simply tagged their friends to direct them to the post. You can find your nearest M&S store here.
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