Marks and Spencer shoppers will notice a change to their milk after the retailer rolled out an alteration across all UK stores.
M&S has removed ‘Use By’ dates across its RSPCA Assured Select Farms British and organic fresh milk. The change, which is being rolled out across all M&S UK stores this month, will see ‘Use By’ dates on fresh milk replaced with ‘Best Before’ dates.
M&S is the first retailer to offer ‘Best Before’ labelling on fully recyclable milk bottles, following the removal of coloured plastic caps on milk earlier this year. The combination of improved shelf life and overall quality of milk in recent years has enabled M&S to make the change to ‘Best Before’ dates, which means customers can use their judgement before throwing away milk which may be too good to waste.
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UK homes are estimated to waste over 490 million pints of milk a year according to food charitWRAP. In July last year, M&S removed best before dates across over 300 fruit and vegetable lines.
These were replaced with a new code which M&S store colleagues use to ensure freshness and quality is maintained while allowing customers to throw away less food at home by using their judgement on what’s still good to eat.
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