While Marks and Spencer (M&S) is considered by many to be a 'posh' supermarket, over the recent months the retailer has been lowering its prices on some products to compete with budget brands like Lidl and Aldi. On some occasions, shoppers have actually found M&S to be cheaper than Aldi and Lidl when doing their grocery shops, and the sentiment towards the 'premium' supermarket is changing.
Now, Marks and Spencer has rolled out a change across all of its food halls which will make people's shopping even cheaper. M&S has extended its price lock on more than 100 common household items - including washing up liquid, rice, coconut milk and soup.
The price lock will last until Summer 2023. It means shoppers won't have to deal with any surprises when they come to check out their food shop at the tills.
The "refreshed" list of products includes white mushrooms for £1, easy peeler satsumas for £2 and Granny Smith apples for £2. Other items that will stay the same price until around early July are egg noodles for £1.15 and washing up liquid for £1.
The news will be welcomed by supermarket shoppers after food inflation hit 18.3% in February. The price lock campaign had been due to end after Easter but will continue with a revamped list of products, having been extended three times now.
It sits alongside the M&S Remarksable Value budget range, which was launched in 2019 and includes over 100 everyday staples. M&S says all its Remarkable items are price benchmarked against key competitors “to guarantee the best value for customers”.
Some of the products included in the range are Vitamin-D enriched wholemeal bread at 85p, tuna chunks in spring water for £1.10 and corn flakes at 85p. Alex Freudmann, managing director at M&S Food, told the Mirror: “Listening to customers right now, value remains firmly top of the list.
“That’s why our priority is delivering our trusted value promise – offering the best possible quality at the best possible price. By extending our price lock until summer, we’re giving customers certainty on the products they love to shop. At the heart of our trusted value promise remains our Remarksable value range.
“Customers shopping our Remarksable products can be confident each is price benchmarked against key competitors but still sourced to the highest standards. We’ll never compromise on that.“
Here are some examples of items that have been price locked:
- British White Mushrooms 300g - £1
- Select Farms Easy Peeler satsumas 750g - £2
- Granny Smith Apples (pack of four) - £2
- Medium Egg Noodles 250g - £1.15
- Washing up liquid - £1
- Microwave Long Grain Rice 250g - 65p
- Soda Water 1L - 85p
- Brown Sauce 475g - £1
- Sensitive Shower Gel - £1
- Coconut Milk 400ml - £1.10
- Tomato & Basil Soup 400g - £1.20
- Luxuriously Soft Cube Tissues - £1.25
- Chunky Vegetable & Chicken Soup 400g - £1.20
- Cook With Couscous 500g - £1
Meanwhile, M&S has released its latest Family Matters Index, which revealed 61% of households have cut back on eating out since the start of the year, with 58% also scaling back on takeaways. The supermarket has seen a huge increase in sales across its Dine In deals over the last few months, and has sold almost half a million Steak Night offers since it launched in November.
The Steak Night Dine In includes one main, one side and one sauce for £10, serving two people. Mr Freudmann said: “Customers are also looking to M&S to help make those family meals together more special, and more affordable. Our Dine In is all about that – restaurant quality food at a fraction of the price.
“We’re determined to offer families a rotating menu of Dine Ins that excite the whole family, whether it’s a Friday Pizza Night or a Tex Mex Tuesday.” M&S serves around 30 million customers in the UK.
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