Ever since the November launch of OpenAI’s ChatGPT, artificial intelligence has taken center stage. It was the focus of just about every tech company’s first-quarter earnings calls, from Google to Microsoft to Spotify.
And now Meta (META).
DON’T MISS: Meta Is Lagging Behind In One Crucially Important Way
During Meta’s first-quarter earnings call late Wednesday, CEO Mark Zuckerberg revealed just how prevalent AI has become in the under-the-hood functionality of Facebook and Instagram feeds.
“Along with surfacing content from friends and family, now more than 20% of content in your Facebook and Instagram feeds are recommended by AI from people, groups, or accounts that you don't follow,” Zuckerberg said. “Across all of Instagram, that's about 40% of the content that you see.”
AI recommendations have driven “a more than 24% increase in time spent on Instagram” since the launch of Reels.
This side of AI – the part that focuses on the recommendations and ranking infrastructure that powers Facebook feeds, Instagram feeds and Instagram reels, in addition to ad systems – represents one of two main components of Meta’s AI work and has been in the works for “many, many years.”
The other component is a further exploration of generative AI, something that could enable “entirely new classes of products and experiences.”
Meta posted better-than-anticipated first-quarter earnings results Wednesday, with profits of $2.20 per share, above the forecasted expectation of $2.03 per share.
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