Bayern Munich director of sport Max Eberl has admitted the club are finding contract talks with star player Jamal Musiala “difficult”.
Musiala has become a key man at Bayern since leaving Chelsea in 2019, but his current deal is due to expire at the end of next season.
The 21-year-old shone for Germany at Euro 2024 this summer, finishing the competition as joint top-scorer and being named in the team of the tournament.
Musiala is attracting interest from the likes of Manchester United and Manchester City in the Premier League, but Bayern are determined to overcome any hurdles to keep him.
“It’s difficult, but not impossible - as Jamal knows what he has at Bayern Munich,” Eberl told German TV channel Sport1.
“He grew up here and has brought himself to this level. Talks are intensifying. We are extremely ambitious and he knows that he wants to win titles.”
Real Madrid are also tracking Musiala, with reports suggesting the forward wants parity with Harry Kane on wages of around £300,000 a week.
During the summer Musiala insisted he was not looking to move, saying: “I am very happy at FC Bayern and fully focused on our goals with the club and the national team.
“I don't think too much about where I will be playing in five years. Things can always change quickly in the world of football.”
Musiala missed out on silverware last season but has already won four Bundesliga titles, three DFL-Supercups, the UEFA Super Cup and the FIFA Club World Cup with Bayern.
And the German heavyweights are desperate not to lose their prized asset, with club president Herbert Hainer saying last week: "Many say that he will one day be the best player in the world.
“In that regard, we will do everything we can to secure him with FC Bayern long-term. In my opinion, he could easily become the next Thomas Muller and play here for the next 20 years. I'm very optimistic that we'll see him at Bayern for a long time to come.”
Musiala has scored twice in four games for Bayern so far this season and team-mate Kane lavished praise on him after their 6-1 win over Holstein Kiel on Saturday.
“He’s an amazing player,” Kane told beIN Sports. “I’ve said before that he’s got unbelievable talent. If he keeps adding goals and assists to his game, then he’s going to be a really frightening player. Really happy with him. We’re going to need him for the rest of the season, for sure.”