People have been left "obsessed" by one man's passion for dairy products, which sees him enjoy a full pint of milk plus an entire tub of ice cream with every evening meal.
William Russell documents his calcium-heavy dinners on Facebook, with the intention of showing how you can cook family-sized meals for a budget-friendly price.
Many of his dinners look very tasty indeed, ranging from pork belly stir fry in a plum and hoisin sauce to a good old-fashioned homemade curry.
However, it's what's next to William's plate which has really caught people's attention, with the single dad washing down each hearty dinner with a pint glass filled with milk.
Although this might be more than enough dairy for some, William also finishes off his meals with a full tube of ice cream, sometimes writing 'moo' on top with syrup, to the delight of his followers.
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William, from East Calder, West Lothian, slurps through 28 pints of milk each week, and even keeps a cow-shaped butter dish on his dining table, in an apparent nod to his love of all things dairy.
Amazed by his antics, a Twitter user named Liam recently tweeted a round-up of some of William's dinners, writing: "I’m obsessed with this man’s diet, not only does he drink at least a pint of milk with every (enormous) meal, he also finishes it off with an entire tub of ice cream, every day, an icon."
Others have been left aghast at William's enormous dairy intake, while a number have praised his "immaculate" and "satisfying" looking presentation plus his ability to put on a "good spread."
However, others have expressed fear for his digestive system, with one person shuddering, "the IBS is kicking off just looking at this."
Another gasped: "This has made me lactose intolerant".
William told the Mirror: "I love the lovely comments and support that I never knew I had. I wasn't looking for any kind of recognition, I just enjoyed posting my meals on the food sites that I'm currently on.
"Yes there's a lot of negative comments but I enjoy them as well. I'm a single guy with loads of bills and my main reason for posting my meals is how cheap you can actually cook a family-sized meal which I show in most of my family-sized meals (for one! )"
According to the Dairy UK website, the British Dietetic Association recommends three portions of dairy per day, whereby an adult-sized portion adds up to one glass of semi-skimmed milk, a 150g pot of plain low-fat yogurt, and a 30g matchbox-sized piece of cheese or 3 tbsp (120g) cottage cheese.
Do you have an unusual eating habit nobody else understands? Email us at julia.banim@reachplc.com