People have been left "obsessed" by one man's passion for dairy products, which sees him enjoy a full pint of milk plus an entire tub of ice cream with every evening meal.
William Russell documents his calcium-heavy dinners on Facebook, with the intention of showing how you can cook family-sized meals for a budget-friendly price.
Many of his dinners look very tasty indeed, ranging from pork belly stir fry in a plum and hoisin sauce to a good old-fashioned homemade curry.
However, it's what's next to William's plate which has really caught people's attention, with the single dad washing down each hearty dinner with a pint glass filled with milk.
Although this might be more than enough dairy for some, William also finishes off his meals with a full tube of ice cream, sometimes writing 'moo' on top with syrup, to the delight of his followers.
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William, from East Calder, West Lothian, slurps through 28 pints of milk each week, and even keeps a cow-shaped butter dish on his dining table, in an apparent nod to his love of all things dairy.
Amazed by his antics, a Twitter user named Liam recently tweeted a round-up of some of William's dinners, writing: "I’m obsessed with this man’s diet, not only does he drink at least a pint of milk with every (enormous) meal, he also finishes it off with an entire tub of ice cream, every day, an icon."
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Others have been left aghast at William's enormous dairy intake, while a number have praised his "immaculate" and "satisfying" looking presentation plus his ability to put on a "good spread."
However, others have expressed fear for his digestive system, with one person shuddering, "the IBS is kicking off just looking at this."
Another gasped: "This has made me lactose intolerant".
William told the Mirror: "I love the lovely comments and support that I never knew I had. I wasn't looking for any kind of recognition, I just enjoyed posting my meals on the food sites that I'm currently on.
"Yes there's a lot of negative comments but I enjoy them as well. I'm a single guy with loads of bills and my main reason for posting my meals is how cheap you can actually cook a family-sized meal which I show in most of my family-sized meals (for one! )"
According to the Dairy UK website, the British Dietetic Association recommends three portions of dairy per day, whereby an adult-sized portion adds up to one glass of semi-skimmed milk, a 150g pot of plain low-fat yogurt, and a 30g matchbox-sized piece of cheese or 3 tbsp (120g) cottage cheese.
Do you have an unusual eating habit nobody else understands? Email us at julia.banim@reachplc.com