A man is selling the beach he owned for 15 years for a tidy £50,000.
Simon Adderley, 57 has owned the stretch of land in Ingoldmells, Skegness, since 2007 and is now preparing to pass it on to new owners.
Since it was put on the market, 750 people have enquired - with 250 of them considered "serious buyers", including the National Trust.
But Simon has promised to only sell to a buyer with the passion and determination to preserve the beach's stunning nature and scenery, Lincolnshire Live reports.
The 57-year-old says most of his beach-owning experience has been positive, allowing him to connect with nature and his surroundings.
"The most pleasurable part was getting up the beach before anyone else. We saw deer, rabbits and foxes on the beach. The feeling is is a real privilege. It is so special."
He also said that seeing porpoises and seals were a common occurrence.
"We saw the sand dunes develop," he said. "We saw a whole ecosystem reclaiming the land from the sea. It is fascinating.
"It is not like owning anything else.
"It is good for the soul."
In order to decide who he will sell to, he needs to know what potential buyers intentions are.
"I have had serious interest, so I am going to shortlist people who want to own it for the right reasons.
"I had about 750 messages and about 250 serious buyers. I have now got to whittle it down to three people."
There is going to be a chance for interested buyers to take a tour of the beach, where they will be told information and can ask questions.
It is at 1pm on Sunday, February 13 starting at the Bell Inn in Ingoldmells.
One person interested in buying has essentially told Simon to name as high of a price as he likes.
Simon said: "Someone came to me with an open chequebook because they really wanted to buy it" - but he added he won't sell it for more money if the person is not buying the beach for the "right reasons."