Majority of Britons want Government to do more on cost of living, a study finds

Study shows Brits are making significant cut backs (Dominic Lipinski/PA)

(Picture: PA Wire)

A study has found 77 per cent of Britons think the government is doing too little to help people struggling with the cost-of-living crisis.

The study, commissioned by YouGov, comes after inflation soared past nine per cent, the highest figure in 40 years – sparking the worst cost of living crisis in a generation.

Data also shows 64 per cent of Conservative voters think the government is not doing enough, a figure which will alarm both Tory leadership hopefuls Liz Truss and Rishi Sunak.

(PA Graphics) (PA Graphics)

Pressure is growing as research shows 94 per cent of Brits have felt prices rise, with 84 per cent saying they have risen “a lot”.

The rising cost of living has caused households to make cutbacks in spending.

The study shows 66 per cent of Brits have had to make some form of cut – with 23 per cent of respondents saying they had to cut back on essentials and 43 per cent cutting back on non-essentials.

Two in five Brits have struggled with their food and energy bills – rising to three in five for lowest income households.

Households choosing between heating and eating have more than tripled in a year – with the energy price cap expected to increase in October.

Tory leadership hopefuls Rishi Sunak and Liz Truss have different approaches on economic policy (PA) (PA Wire)

Liz Truss – frontrunner to become UK’s next Prime Minister – has pledged to support companies and households dealing with soaring energy bills this winter, promising support “across the board”.

Her rival in the leadership race – Rishi Sunak – has also promised support during the cost of living crisis, but has claimed Ms Truss’ promise of tax cuts will “put fuel on the fire” of inflation.