The Co-op is to remove "best before" dates on 150 items as part of plans to reduce food waste.
Some of the products where this label will be axed includes apples, oranges, tomatoes, carrots, potatoes, onions and broccoli.
A small number of more perishable products will still have "best before" dates.
Supermarket shoppers will notice the change later this month. It comes following a trial last year on 20 items.
"Best before" dates are about the quality of food, while "use by" dates are used to show when a product is no longer safe to eat.
The Co-op isn't the only supermarket to announce a change to food labelling in the name of climate change.
Waitrose said it was scrapping "best before" dates on nearly 500 products in August 2022, one month after Marks & Spencer announced it will do the same on more than 300 fruit and vegetable products.
Morrisons announced plans in January 2022 to remove "use by" dates on milk and encourage consumers to use a "sniff test" instead.
Tesco got rid of the dates on more than 100 fresh food products in 2018.
Adele Balmforth, Propositions Director, Co-op, said: “As we face into a climate, environmental and cost-of-living crisis we are committed to helping our customers cut food waste in the home and save money.
“Date codes can drive decisions in the home, and result in good food being thrown away - which has a cost to both people and to our planet.
“In addition to axing best before dates on fresh fruit and vegetables, our inclusion of storage instructions can also help products last longer and, sits alongside our simple on-pack message for shoppers - if it still looks good enough to eat, it is!”
Catherine David, Director of Collaboration and Change at WRAP, said: “We’re delighted to see the Co-op continue to take action to reduce household food waste, saving customers money and conserving the planet’s precious resources.
“We know from our research that removing the date labels on fruit and veg will help people throw less good food in the bin.
“And the on-pack information which Co-op will be introducing that outlines the best storage conditions to prolong product life will be an invaluable tool for people wanting to make the most of the food they buy.
“The average family spends £700 year on good food which ends up in the bin – moves like this from the Co-op help to change that.”
