Fashion giant PrettyLittleThing has been praised after launching a stunning swimwear and lingerie collection that celebrates women with stoma bags and mastectomies. The "game changing" collaboration is PLT's first ever post-surgery swim collection that is designed to be both comfortable and empowering.
PLT created the inclusive collection alongside GIRLvsCANCER to inspire confidence when it comes to swimwear season, whether you’ve been affected by cancer, or not. With styles specifically created to provide more coverage to disguise scar tissue, shapes that stylishly conceal stoma and ileostomy bags and security for breast inserts and prostheses.
It features a range of flattering bikini sets in a variety of different feminine styles, cut out swimsuits with ruched detailing with wrap waist features, paired with dreamy overalls. PLT will be donating 100% of proceeds from this collection to the charity, with the price ranging from £10-£28.
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Shoppers will also find that straps have been made thicker and necklines, armholes, and waistbands higher, while all pieces have also been created in super soft fabrics that are easy and comfortable to wear. PLT's aim with the swim range is to provide maximum comfort without having to compromise on trend led style.
Speaking on the partnership, founder Lauren Mahon says, “I’m so excited to be launching the second GIRLvsCANCER x PrettyLittleThing collection. We received such epic feedback from the lingerie edit with the cancer community sharing that seeing the breast cancer patients represented by a global brand such as PLT made them feel empowered.
"The pieces also made them feel confident and sexy, something that has been previously lacking in breast cancer underwear offerings. I'm so proud!
"The new swimwear edit has been created with breast cancer as well as those living with a stoma or ileostomy bag in mind. Working with PLT on such game-changing ranges is huge and this is just the beginning. I’m so excited to see what the cancer crew thinks and share this stunning swimwear range with the world!”
You can see the GIRLvsCANCER x PLT swimwear collection here, and it's available in a range of sizes from XS-XXL.
Some social media users have already reacted to the new drop on Twitter, with @KeavaHT tweeting: "Love this" while @ZarahConnolly said, "So so happy to see! After my first op and when I had my stoma I struggled so bad with clothes and had such anxiety. Now a post-surgery friendly collection makes looking and feeling good accessible to every one out there! Well done PLT."
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