Made In Chelsea stars Sam Prince and Tristan Phipps have launched their side hustle after coming up with the idea in lockdown.
The reality stars founded a company called bellr, which sells high-quality houseplants for an affordable price.
Sam, 26, came up with the idea during the coronavirus lockdown in 2020.
His pal Tristan joined Sam in the business as the fourth partner and co-founder of the company.
The friends now hope to open pop-up shops around London.
"I've always been obsessed with house plants and sustainability," Sam explained.
"We had an idea in lockdown 2020 to build a business focused around plants and offer something affordable and sustainable, and also personal."
He added to The Sun : "I've had plants delivered in the past which have been ridiculously pricey online. They'd arrive without any explanation about what to do with them - whereas all of our plants come with instruction cards."
Tristan and Sam have become friends after they filmed the E4 show in Mallorca last year.
Sam appeared on the show on and off between 2017 and 2018. He later rejoined the cast in 2021.
The entrepreneur also owns a sustainable brand called Forager Health, which sells products with targeted health benefits.
"We create unique herbal tea blends that are both natural and sustainably packaged," Sam's LinkedIn said.
"Our blends have been designed to target particular health benefits that can easily fit into your daily routine and come with information on both the science and health benefits of each ingredient."
He found love on Made In Chelsea when Inga Valentiner joined the series in 2021, just before he returned.
They started dating soon after and briefly broke up for a short period of time.
Speaking about how they first met, he previously explained: "It was fireworks from the moment we met at Olivia Bentley’s 26th birthday.
"Inga and I often talk about that night; we knew straight away that we were going to have something special."
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