Parents booking their summer family getaways are increasingly looking to recreate holidays from their childhood, new research from Eurocamp reveals. Nine out of ten say that childhood holidays are a source of our most cherished memories.
Nearly three quarters intend to take their children to a place they holidayed as a child, with 83 per cent describing holiday memories as vitally important. Holiday parks reign as the most nostalgic holiday type, with 54 per cent going on them as children.
The findings come as Eurocamp celebrates its 50th anniversary. Ross Matthews, Chief Sales & Marketing Officer at Eurocamp said: “Our extensive study demonstrates how childhood holidays provide memories that last a lifetime.
“As a result we are seeing a real appetite from parents looking to recreate some of their favourite Eurocamp childhood holidays for their own children. Five decades of Eurocamp means we were around when today’s parents were enjoying holidays as kids, and now they have families of their own, we’re still here to see them take their own children.”
Eurocamp has also shone a spotlight on the nation’s favourite holiday memories - from the anthems that soundtracked our getaways during the 80s and 90s and the items that most remind us of the period.
The Macarena has been crowned Eurocamp’s most nostalgic holiday song with almost 40 per cent (38.5 per cent) of the votes. Agadoo is second with a quarter of votes (26 per cent), just ahead of The Birdy Song and Walking on Sunshine with 25 per cent each.
The research also revealed Brits’ most nostalgic holiday items.
