Marks and Spencer shoppers have been snapping up an affordable perfume that smells just like a designer fragrance - but costs less than a tenth of the price. The retailer let onto the dupe on TikTok saying one of their eau de toilettes smells similar to Lancome’s popular La Vie Est Belle.
M&S Meadowhall posted a video to TikTok, which has received more than 600,000 views this week. They said: “Do you know about these dupes in M&S?”
In the clip, they compared some of their best selling scents, which start at £5, to much more expensive brands like Chanel, Paco Rabanne and YSL.
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The retailer compared their Pink Pepper perfume, which costs £9.50 , to Lancome’s La Vie Est Belle, which is currently £108 at Boots for the same sized bottle. There had previously been a smaller 30ml bottle of M&S’s own-brand scent online for £5, but following the viral video, it has completely sold out.
The perfume is described as a ‘fresh, uplifting and feel-good scent’. The product listing reads: “Vibrant orange blossom mingles with floral pink pepper and intoxicating jasmine, all layered over a sweet base of patchouli, vanilla and amber musks”
While M&S say it’s a dupe of La Vie Est Belle, some shoppers have compared it to other expensive fragrances - even saying it’s ‘better’ than designer brands .
Ooban said: “I first encountered this perfume as a mini sample in the beauty gift bag and loved it so much that I bought a 100ml bottle. It smells better than many of the very expensive perfumes I have bought at duty-free airport shops and I'll be using it permanently now as my signature perfume.”
Lusciouslindy added: “As a self-confessed perfume snob I can't believe I'm writing such a positive review for a perfume that costs less than a tenth what I would normally pay but I got a sample of this in the beauty bag and liked the fragrance so bought the 100ml eau de toilette. At this price give it a go, you can't go wrong.”
Others have compared it to Chanel and Bottega, with Aucklandannie leaving a five-star review and commenting: “I purchased one last year as a replacement for a well known "Chanel" style fragrance and was impressed. The similarity was uncanny. Hence I purchased another.”
Life is precious added: “It smells lovely and lasts longer than expected. It is so cheap, not even tenner. But it doesn't smell cheap. I use an expensive perfume called Bottega Veneta (75ml nearly 100 quid). For me it smells a bit similar.”
You can shop the £9.50 fragrance from M&S here , or opt for the gift set , which includes a shower gel of the same scent, for £12.50 here.
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