Marks and Spencer shoppers were left saying all the same thing after noticing a detail on the British retail's advert.
M&S shared two pictures of their new Striped Midaxi Skirt.
The picture in question shows a model wearing a skirt, with sunglasses, taking a large stride in the sold out monochrome skirt.
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Her head is slightly turned to the floor and as Manchester Evening News reports, her face can't be seen.
Looking like she's in a hurry in the floaty skirt, shoppers raised an eyebrow to the advert.
One shopper even compared it to a Crimewatch post, suggesting the model looks a bit suspicious
Melissa commented on the post on Instagram: "Thought it was a Crimewatch post."
Viv wrote: "She's trying to make a quick getaway before the fashion police find her."
"What dreadful photography!" Jean added.
Corinne Winwood exclaimed: "I'm sorry, but this looks like one of those crime watch adverts......not very flattering."
Annie Dale said: "It looks like someone on the run."
But Nadine argued the photo wouldn't have had the same 'disgraceful' reaction if it was a different model.
"Had it been a white lady would the same disgraceful comments be casually being made", she commented.
Joanne interjected: "Not ideal to show out of stock items."
Clearly the model has done a good job because the skirt is sold out online in all sizes apart from 22.
Gloria was lucky and was able to get her hands on it. She said: "I have the skirt love it".
