Marks and Spencer has launched a new Percy Pig smoothie - but no, it doesn't taste like pork.
The popular pig has found its way to the chilled drink aisle in M&S in the form of a smoothie that's made with real fruit juices.
As shared on Facebook group NewsfoodUK, two sizes of the pink juice are available.
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The juice is made from apple and grape juice and raspberry puree to give it that bright pink colour to mimic the popular sweeties.
The post gathered 1.3k comments with hundreds tagging their friends and family - whether it tastes like the sweets, we're yet to find out.
But while many seemed excited to see the new addition on the shelves in M&S, others weren't too sure.
Wayne wrote: "Stick the Percy Pig branding on anything and people will buy it."
To which someone else replied: "About time it was put on bacon."
Leona called out the flavour: "Ok so a normal juice with Percy pig wrapper on it."
However others have been quick to try to it and Cassie interjected: "The smoothie is really nice and not to sickly."
"Oooh, does it taste like bacon?" Andrew joked.
Percy Pig, a gummy raspberry, strawberry, cherry and grape-flavoured sweet has become somewhat of a M&S icon, possibly up there with Colin the Caterpillar.
After finding success as a bag of sweeties, Percy the Pig has taken over the British retailer by storm with its branding now on gift sets, kitchen wear and you can pick up a cuddly toy of the pig.
The snack has recently celebrated its 30th birthday.
Marks and Spencer has been contacted for comment.