Marks and Spencer has received rafts of praise online after using "the most beautiful" woman to model its underwear.
The retail giant is a popular destination among fashion shoppers thanks to its mix of name brands and own-brand lines, with items often catering to a wide variety of people with different tastes and in many sizes.
The Rosie range is an exclusive collaboration between M&S and model Rosie Huntington-Whiteley. It features "knickers, bras and nightwear in rich and neutral shades that will add a touch of luxury to your underwear drawer".
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On Wednesday, M&S took to Instagram to share a snap of one of its lingerie sets. The matching bra and knickers was modelled by a "Curvy Curly Content" creator who posts under the handle @Pennyforreal.
Penny modelled the M&S Rosie Silk & Lace Wired Balcony bra, which is currently on sale for £29.50, and the matching Silk & Lace High Leg Knickers, which cost £15.
Captioning the post on Instagram, Marks and Spencer said: "When’s the last time you had a bra fit? Book yours online or in store to find your perfect fit. @pennyfroreal. #MyMarks"
Fans have rushed to the comments section to praise the retailer's choice of model. One fashion lover said: "Gorgeous underwear on an even more gorgeous model. Well done M&S for using a variety of bodies".
A second said: "Gorgeous on every level - been wearing M&S underwear for 45 years - never disappoints & now my daughter & grand-daughter have followed in my footsteps - forever in our lives #mymarks thanks for supporting us, literally."
A third added: "Maybe the most beautiful woman ever? Consider her followed. Lovely underwear".
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