Marks and Spencer is being heaped in praise online after sharing a photo of a 'normal' woman with stomach rolls and stretch marks as part of an underwear advert.
The high street retailer shared a photo of body positive influencer Megan Carole, alongside the caption: "To me, from me. Self-love is the best type of love this Valentine’s Day."
Megan looked absolutely stunning in M&S' £28 Silk & Lace Underwired Minimiser Bra and £14 Silk & Lace High Leg Knickers and the post was quickly flooded with comments from impressed followers who loved that the image hadn't been unrealistically airbrushed, the Manchester Evening News reports.
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"Love this photo. She looks amazing," one M&S fan commented, while another added: "Lovely to see a body that hasn’t been airbrushed."
"Looks amazing…thank you for actually taking photos of real women and not sticks," a third wrote, while a fourth commented: "Stunning pictures. Self-love is the hardest to obtain but the most important. You've got it loads."
"Wow this is stunning, something new," one shopper praised, while another wrote: "Lovely to see a larger model, bravo."
"Stunning, at last a real person," another gushed.
Megan is a hugely popular model and body positivity influencer, with almost 100,000 followers on Instagram and more than 120,000 followers on TikTok.
She shared the same post to her own Instagram, alongside the caption: "Love yourself first. The month of a whole lot of loving! TO ME, LOVE ME! Because when you start to feel it you will begin to heal it!
"That definitely helps when you fall for a set that is gorgeous is this one from Marks and Spencer."
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