M&S Food is reducing or fixing the price of over 200 products. The investment will see the retailer cut the price of over 70 family staples and extend its price lock on 150 customer favourites.
M&S Food is cutting the price on some of its most popular cupboard staples, including products such as M&S Select Farms DNA traceable Beef Mince, Avocados, Greek style yoghurt and Ciabatta rolls. These are some of M&S’ most popular lines, with over 400,000 Avocado packs and 140,000 Greek Style Yogurt pots sold by M&S in the last four weeks.
At the same time M&S Food is extending its price lock on 150 products which will be in place through to autumn.
This includes M&S Select Farms RSPCA Assured outdoor-bred British Pork Sausages (pack of eight - £2.00), Super Sweet Corn on the Cob (pack of two - £1.40), Traditional Coleslaw (225g - £1.25) the price lock bestseller, British Mature Cheddar (10 Slices 250g - £2.80) and Select Farms Season's Gold Potatoes (1kg - £1.65).
Alex Freudmann, Managing Director at M&S Food said: “We know value is everything to our customers right now, and while they’re looking forward to a great summer, they’re also looking for certainty on spending. Our latest price investment across 200 products upholds our trusted value promise and delivers on that certainty.
“Trusted value means offering the best possible quality at the best possible price. I’m proud that we are the number one retailer for farm animal welfare, selling the biggest range of RSPCA Assured products, including our Scottish Smoked Salmon fillets and British Pork Sausages, alongside our DNA traceable Beef mince – able to be traced back to the individual farm and animal.
"We’re determined to keep up the pace for our customers. Our value perception is at its highest point in six years because we are relentlessly focused on price with no compromise to the magic of M&S Food – our market leading product quality, innovation and sourcing standards.”
As part of its investment M&S has dropped or locked the price on over 50 Eat Well products which meet key nutritional values and are given a health seal of approval to help customers feel confident in choosing a balanced diet, from M&S Select Farms Mangetout (260g – cut by 15% to £1.70) to Pineapple Chunks (150g – cut by 15% to £1.70).
