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Daily Record
Lifestyle
Rachel Williams

M&S launches new Burns Night range ahead of ten year partnership with Macsween

Burns Night officially arrives next Tuesday, which means supermarkets across the country are beginning to unveil their range of haggis-based delights.

One of the latest retailer's to unveil their Burns Night range is M&S, which is offering shoppers a range of exciting new mouth-watering delights to try out.

The launch of their Burns Night range comes ahead of the British retailer's ten year partnership with iconic Edinburgh based haggis suppliers, Macsween.

All products are currently in-store for haggis fans to currently try out, meaning there is plenty of time to find a new favourite dish well before Burns Night on Tuesday, January 25.

The retailer has worked closely with Macsween to create a range of offerings which aim to get more people into enjoying their haggis suppers.

James MacSween managing director at Macsween commented: "M&S is doing more to innovate the haggis category and they have the greatest availability on their shelves.

"Most people only enjoy haggis maybe once or twice a year, so we hope more people dip their toes into the haggis category."

The retailer and the haggis maker have worked closely to offer exciting new additions this year (M&S)

M&S has described their new Burns Night range as "full of flavour, Scottish pride and utter deliciousness."

Sarah Loxton, Haggis Product Developer at M&S said: “We’re really excited for Burns 2022 to kick off, not only are we celebrating 10 years of creating one-of-a-kind haggis with our Scottish suppliers Macsween, but we also have three first to market products, which we think are going to really storm it with customers.

As was the case last year, Burns celebrations might not be as big as we’d all hoped this January, but what we can bring customers is a range of ways to enjoy the Burns celebrations through tasty and easy to prep dishes, which work as starters, main courses and snacks – and we look forward to seeing what reaction they get.”

Included in the new Burns range are three mouth-watering new additions (M&S)

Included in the new range is the Collection Handmade Scottish Haggis, Neeps and Tatties with a Scotch Whisky Cream Sauce (£10) - a nationwide supermarket first.

The classic haggis stack - described as a "standout sharing centrepiece for a traditional Burns or delightful Sunday lunch" - serves four people and is made from traditional Scottish recipe haggis, mashed swede and creamed potatoes, topped with Scottish oats and herbs.

Classic haggis items are not the only new item on the Burns menu, as M&S have also launched two brand new unique products - the Haggis Cheese bake (£4.50) and the Haggis Scotch Egg (£1.50.)

(M&S)

Another new supermarket first, the haggis cheese bake is a one-of-a-kind hot cheese haggis based dish that is great for anyone looking to get into haggis for the first time.

The haggis Scotch Egg offers a unique twist on the much-loved pub classic and is made by wrapping a free-range egg in a savoury mix of sausage meat and haggis.

Both items are made using the exclusive Macsween haggis for M&S and offer an eccentric twist on one of Scotland's most iconic dishes.

James MacSween added: "M&S are owning the Burns Night opportunity this year with an excellent range that offers the M&S uniqueness that they are known for."

The popular Scottish haggis maker will celebrate a ten-year partnership with the British retailer, which Macsween has described as being "integral to the business."

James added: "Working with M&S has brought an enhanced level of professionalism and made us a much better business, as it has given my staff so much more confidence."

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