High street retailer M&S has been praised for using a 'normal' woman with stomach rolls and stretch marks to model its lingerie.
Marks and Spencer posted an image of a plus-sized model who could be seen wearing the £28 Silk & Lace Underwired Minimiser Bra, and
M&S captioned the image: "To me, from me. Self-love is the best type of love this Valentine’s Day."
The model wearing the M&S bra and knicker set in the photo is Megan Carole - a body positive influencer whose work can be found on Instagram, Tik Tok and YouTube.
Megan describes herself as "a big smiler & lots of body loving", and has almost 100,000 Instagram followers.
The image of Megan in M&S lingerie quickly caught the attention of shoppers, and compliments came flooding in.
@hannahanddarcie commented: "Love this photo. She looks amazing."
@sallyaj1 praised: "Lovely to see a body that hasn’t been airbrushed."
@mel_b48 wrote: "Looks amazing…thank you for actually taking photos of real women and not sticks."
@wasmurray21michelle said: "Stunning pictures. Self-love is the hardest to obtain but the most important. You've got it loads."
karuji8 exclaimed: "Wow this is stunning, something new."
@karenogden203 said: "Lovely to see a larger model, bravo."
paula.blackmore.334 agreed: "Stunning at last a real person."
The £28 Silk & Lace Underwired Minimiser Bra and £14 Silk High Leg Knickers are available to buy on the M&S website now.