Shoppers have flooded the iconic British high street retailer Marks and Spencer for their choice of model in a social media post.
On the run up to Valentine's Day, M&S were showcasing their range of underwear sets.
In one of their posts on Instagram, they included mid-size model Megan Carole, an actress and influencer.
Shoppers were quick to comment on the Instagram post, praising the brand for using a 'normal' woman who had visible stomach rolls and stretch marks as she posed in M&S lingerie.
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Megan describes herself as a 'a big smiler & lots of body loving' and shows off her outfits on her main Instagram page along with body positivity posts.
In a collaboration with M&S, she posted a picture wearing the £28 Silk and Lace Underwire Minimiser Bra.
The retailer shared it and captioned it: "To me, from me. Self-love is the best type of love this Valentine’s Day."
As Manchester Evening News says, the image of Megan in M&S lingerie quickly caught the attention of shoppers, and compliments came flooding in.
@hannahanddarcie commented: "Love this photo. She looks amazing."
@sallyaj1 praised: "Lovely to see a body that hasn’t been airbrushed."
@mel_b48 wrote: "Looks amazing…thank you for actually taking photos of real women and not sticks."
@wasmurray21michelle said: "Stunning pictures. Self-love is the hardest to obtain but the most important. You've got it loads."
karuji8 exclaimed: "Wow this is stunning, something new."
@karenogden203 said: "Lovely to see a larger model, bravo."
paula.blackmore.334 agreed: "Stunning at last a real person."
The £28 Silk & Lace Underwired Minimiser Bra and £14 Silk High Leg Knickers are available to buy on the M&S website now.