This isn’t just any Christmas advert… this is M&S’ Christmas advert.
Marks and Spencer has revealed its festive food campaign for this year, with the iconic Dawn French reprising her role as the Christmas Fairy.
But this time she’s joined by her long-term comedy partner Jennifer Saunders, who plays her new pal Duckie, a tatty but much-loved dog chew toy.
The advert starts with Fairy leaving her perch at the top of the tree to find a “new very special friend” to celebrate Christmas with.
She spots Duckie and brings her to life - who is then immediately chased around the room by an excitable dog (played by a very adorable pooch called Wylie).
Fairy works her magic and Duckie learns to fly out of his reach as they then soar over a Christmas table spread of M&S food.
M&S fans can catch the new food advert for the first time on TV during ITV’s This Morning at 11.40am today.
The supermarket will also release seven more adverts following Fairy and Duckie, concluding with a New Year’s Eve special.
Dawn French made her debut as Fairy in last year's M&S Christmas advert, where she starred alongside Spiderman actor Tom Holland who voiced Percy Pig.
She has since lent her voice to several M&S Food campaigns.
Dawn said: “I had the time of my life lending my voice to the Fairy that brought Percy Pig to life last year.
“I was so excited that M&S wanted to bring her back for more adventures and discover more of that AMAZING food… and, this time with a trusty new sidekick!”
Jennifer Saunders said: “When the call came in asking me to be in the M&S Christmas ad, I didn’t have to think about it.
“And to bring the team back together for it? It was a Christmas MUST.”
Sharry Cramond, director of marketing and hospitality, M&S Food, said: “This Christmas we know families want a cosy but special get together at home.
“Our ad brings to life what we have to offer – the perfect menu to deliver that warm, fuzzy, festive feeling.
“We know value is front of mind for families and our food range is about offering the best possible quality at the best possible price – from essentials to showstoppers – alongside that all-important dose of M&S Christmas magic.”
She added: “We couldn’t resist reuniting two British icons in Dawn French and Jennifer Saunders with the British icon that is M&S.
“It’s a match made in heaven as they lend their voices to the glamorous Fairy and adorable Duckie and it’s fantastic to have them on board.
“I predict Wylie the dog will go on to be a huge star!”
