Men's grooming specialist Lynx has used the latest Artificial Intelligence to come up with its latest limited-edition deodorant. Experts crunched data to find the iconic fragrance, analysing 3.5 million possible combinations, to discover the next-generation scent.
Designed to power up the daily routine of Gen Z across the UK and give them confidence, Lynx A.I. combines an aromatic floral blend of sage, artemisia and mint, refreshed with marine, apple and citrus notes and finished with a woody, amber and moss background.
Josh Plimmer, senior brand manager, said: “Lynx has always been at the cutting-edge of fragrance to create scents that give people up and down the country confidence whilst out and about. The launch of Lynx A.I., which was created by crunching 46 terabytes of data, unlocks the code to smell iconic and gives them the tools to overclock their confidence.”
The latest scent was made in collaboration with fragrance company Firmenich, which used its database and artificial intelligence software along with Lynx’s consumer trends knowledge and expertise to design the fragrance. Eric Saracchi, chief digital and information officer, added said: “Our artificial intelligence processed over 46 terabytes of data resulting in this scent combination.
“It is daring, courageous and innovative to combine humans and technology in such an emotional field - the sense of smell. We are very excited to launch this game-changing fragrance with Lynx to power up guy’s daily routines. Over 50 years of fragrance data and knowledge - along with over 46 terabytes of data has led to the creation of Lynx A.I.”
A QR code on the product’s packaging can be scanned by shoppers to reveal a holographic version of the brand’s ambassador, British rapper Aitch.
Lynx A.I. is rolling out in stores nationwide for £4. The limited-edition can will be available to purchase until March 2023, or whilst stock last.
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