It’s LVMH Watch Week 2025!
LVMH Watch Week was originally meant to take place in Los Angeles, but due to the L.A. Wildfires, the event has been moved and is now in two phases and in two different locations: New York and Paris.
This week, T3 is covering LVMH Watch Week 2025 live and reporting on all the best watches that are being showcased at the event. LVMH is displaying all nine of its brands so you can expect to see novelties from TAG Heuer, Zenith, Hublot, Daniel Roth, Bulgari, Tiffany & Co, Gérald Genta, Louis Vuitton and L’Epée 1839.
But without further ado, here’s everything that’s been announced at LVMH Watch Week, so keep this page bookmarked to see all our live updates!
TAG Heuer is back as Formula 1’s Official Timekeeper
All we know so far from TAG Heuer is that the brand is back as the Official Timekeeper for Formula 1. With this in mind, we’re hoping to see some new Formula 1-inspired watches. TAG is well known for its racing-inspired watches so it’s exciting to see what they’ll be debuting next.
LVMH Watch Week changes location
LVMH Watch Week kicks off today after the event had to completely switch locations.
Originally meant to take place in Los Angeles, the event had to move to New York and Paris due to the L.A. Wildfires. So, instead of one event, LVMH Watch Week is taking place in New York this week and there will also be a European stint in Paris.
Despite the location change, LVMH is still debuting its brands' latest timepieces this week. Brand appointments may have changed due to the relocation, but we can expect to see all the latest watches from Zenith, TAG Heuer, Hublot and more this week... so stay tuned!
Zenith tastes the rainbow
Zenith has unveiled a new Defy Skyline Chronograph and a new Zenith Chronomaster Sport as part of LVMH Watch Week 2025.
The Defy Skyline Chronograph now comes with a skeletonised dial design. It has a 42mm steel case and is powered by the El Primero movement which gives the watch a 60 hour power reserve.
Personally, I’m more excited about the Zenith Chronomaster Sport as it has a new rainbow variant. Remniscent of the Rolex Daytona, the Zenith Chronomaster Sport Rainbow has a full gem-set bezel in all the colours of the rainbow, which also translates over to the indices on the dial. It’s truly luxurious and also has a white gold case and bracelet.
Take a look at all Zenith’s launches here.
TAG Heuer’s F1-inspired Carreras
TAG Heuer is one of my favourite watch brands, and the brand hasn’t disappointed with this year’s LVMH launches. TAG Heuer has launched not one, not two but SIX new watches – and I’m completely obsessed.
The new timepieces are from the Formula 1 and Carrera collections, and all have a strong racing-inspired heritage and designs. The additions to the Carrera line-up have me most excited, as they include a new Carrera Chronosprint x Porsche, a Carrera Chronograph Tourbillon, two Carrera Chronographs and a Carrera Date.
The main star of the show (for me, anyway) is the new TAG Heuer Carrera Chronograph as it has a deep purple dial. Measuring just 39mm, it's a smaller size than expected but it can fit smaller wrists which makes me very happy! It's powered by the TH20-00 movement and it's water resistant to 100m which is rare for a chronograph.
To find out more, check out our full round-up of TAG’s new LVMH Watch Week launches.
Tiffany & Co's Bird on a Rock
Tiffany & Co is marking its first LVMH showcase with two new interpretations of its Bird on the Rock watch.
Adding to Tiffany & Co's Jean Schlumberger collection, the new Bird on the Rock watches include a diamond, white gold and aquamarine model, and a diamond and tsavorite version.
If you love a bit of sparkle, you definitely won't be disappointed with this...
Hublot brings back the MECA-10
If you were a fan of Hublot's Big Bang MECA-10 that debuted in 2016, then you'll be happy with this latest LVMH watch launch.
Hublot has brought back the MECA-10 with a better movement, a more compact case and three new colourways: King Gold, Titanium and Frosted Carbon.
The new Hublot Big Bang MECA-10 still has the manual-winding skeleton movement, but it's been redesigned with an open and refined display and construction. It has a 10 day power reserve (yes, day!) and it also has a power reserve indicator that's show through a digital display.
TAG Heuer Carrera Chronograph: exuding opulence
For the connoisseur of elegance and sophistication, TAG Heuer has unveiled the diamond-studded Carrera Chronograph Collection. Available in enchanting blue and ethereal powdery pink, the flange is intricately adorned with 72 brilliant-cut diamonds, whilst 11 radiant chaton diamond indexes illuminate the refined bi-compax dial.
At the heart of these 39mm masterpieces beats the in-house Heuer 02 (TH20-00) automatic movement, delivering exceptional precision and an 80-hour power reserve. Designed for the modern aesthete, these timepieces feature interchangeable leather straps, effortlessly marrying versatility with elegance.
LV shows off its watchmaking prowess
Louis Vuitton has unveiled a series of innovative timepieces, but it's the Tambour Taiko Spin Time and the Tambour Convergence that's especially caught our eye.
The Tambour Taiko Spin Time features a unique movement inspired by vintage airport flip boards, utilising revolving discs to indicate the hour, with a single central minute hand. The Tambour Convergence replaces traditional hands with rotating discs to display hours and minutes, offering a modern twist on time-telling.
These releases highlight Louis Vuitton's commitment to blending traditional craftsmanship with contemporary design, and you can read more about them here.
Daniel Roth Extra Plat Souscription
Daniel Roth pays tribute to its original Tourbillon Souscription with a new, stripped-back edition.
The Daniel Roth Extra Plat Souscription has hints of vintage flair, with its Roman numeral hour markers and combination of gold and leather materials. The shape of the case is fun to look at, with a mix of rounded edges and sharp lines - but you'll need to be quick if you want one as it's limited to just 20 pieces.
I'm not sure how I feel about this Gérald Genta...
For LVMH Watch Week, Gérald Genta has debuted the Gentissima Oursin Fire Opal... and I'm not sure how to feel about it.
The Gentissima Oursin collection is pretty bold, with tiny circles wrapping around the dial and taking up the entire bezel. The watches from the line-up look like flowers, but the new Gentissima Oursin Fire Opal takes this to the next level.
The Gentissima Oursin Fire Opal looks a lot like a sunflower. It's bold, bright and has fire opal gemstones around the equally orange dial. It's not a design for the faint of heart, yet I'm oddly captivated and confused by it at the same time!
Bulgari celebrates the Year of the Snake
Bulgari is well known for its Serpenti range of watches and jewellery, and since it's the Year of the Snake, it's only right that Bulgari has debuted a new snake-inspired watch at LVMH Watch Week.
Bulgari has debuted new editions of the Serpetnti Tubogas and Serpenti Seduttori. Even more exciting is that the new watches have miniature automatic movements. Called the BVS100, the new movement is expected to be used on more timepieces in the future.
As expected, the Bulgari launches still have its signature snake design, including an oval snake head-shaped dial and scaly bracelets.
Has Louis Vuitton made my favourite watch?
Louis Vuitton is probably best known for its designer handbags, but I think it might have just made my favourite watch.
I don't know what it is about the new Louis Vuitton Taiko Spin Time Air Antipode but there's something about it which massively appeals to me. I love the grey-blue colour scheme and matching straps, and with six options to choose from, you're really spoiled for choice.
The Louis Vuitton Taiko Spin Time Air Antipode has a new in-house movement which you can see through the caseback. My favourite edition is the model where you can almost see through the dial - it has a small round counter with hour markers and a hand at the centre which is eclipsed by tiny blocks that spell out Louis Vuitton.
It's intriguing and not like anything I've ever seen before.
Would you spend £200,000 on this watch?
Hublot has gone big on launches for this LVMH Watch Week, but this new Hublot Big Bang Tourbillon Automatic Green Saxem takes the cake.
The Hublot Big Bang series is arguably its most popular, and the new Big Bang Tourbillon Automatic Green Saxem is truly captivating. It has a green case and bezel, and its dial shows off its intricate movements and tourbillon.
The slight catch to the Hublot Big Bang Tourbillon Automatic Green Saxem is its price. Currently on the Hublot website, the Hublot Big Bang Tourbillon Automatic Green Saxem has a suggested retail price of £200,000!
While I like the look of the watch, I'm not sure I'd spend THAT much on it. What about you?
I can't get enough of this Zenith skeletonised dial...
While the Zenith Chronomaster Sport Rainbow has definitely eclipsed other LVMH launches, I can't get enough of its new Zenith Defy Skyline Chronograph.
Measuring 42mm, the Zenith Defy Skyline Chronograph has a steel case and skeletonised dial. Skeletonised designs are one of the biggest watchmaking trends at the moment, and this one by Zenith shows its movement in all its glory.
With a mix of blue and silver, the Zenith Defy Skyline Chronograph has three chronograph counters that overlays the movement that peaks playful underneath. It's powered by the El Primero movement, and has an angular-shaped bezel which just adds to the attraction.
L'Epée 1839 has made the coolest watch box
Best known for its mechanical-like clocks, L'Epée 1839 has debuted its new watch box, and it's unlike anything we've seen before.
Having a watch box or case is vital if you travel with your watches. Most are made from leather or other materials, but this L'Epée Watch Box is more of a display case.
The L'Epée Watch Box is a fully mechanical acrylic glass case that's transparent, so you can see your watch sitting inside it. It also shows off its mechanical lift system that opens and raises the watch when you press the button.
F1 fans will love this TAG Heuer
As TAG Heuer is Official Timekeeper for Formula 1, it only seems right that the brand has debuted five new versions of its Formula 1 Chronograph.
The watches measure 44mm and come in a titanium case. They have the same classic Formula 1 Chronograph design, complete with counters and 'SPEED' printed bezels. What makes them new (and exciting) are the new straps and colours, one of which is a special collaboration with Oracle Red Bull Racing.
X marks the spot with this Tiffany & Co watch
Tiffany & Co has had some huge launches at LVMH Watch Week (have a look below for our Bird on a Rock coverage) but I think this watch is my favourite.
The Jean Schlumberger by Tiffany Twenty Four Stone Watch has every accent you could expect from Tiffany & Co. It has the Tiffany Blue leather trap, and its yellow gold cross-stich motif that acts as the hour markers.
The dial is studded with diamonds - 220 to be exact! - and sits in an 18K white gold case. Diamonds also run around the bezel and on the case, so if it's sparkle you're after, you'll get it with the Jean Schlumberger by Tiffany Twenty Four Stone Watch.
