Premier League club Fulham recently unveiled plans for the new Riverside Stand at their Craven Cottage ground, set to open for the 2024-25 season. The stand will feature modern amenities such as top-quality restaurants, brasseries, and a bar behind the dugouts. Notably, a lavish three-tier 'Sky Deck' will offer premium food and drink pop-ups, along with a rooftop swimming pool, providing panoramic views of the pitch and the River Thames.
Manchester City offers a unique matchday experience with their 'Tunnel Club' at the Etihad Stadium. Fans can dine in a restaurant overlooking the players' tunnel, witnessing pre-match activities up close. Real Madrid is reportedly planning an exclusive nightclub as part of the Bernabeu stadium modernization project, featuring VIP bars and a 'Skybar' for game views and nighttime entertainment.
West Ham United offers helicopter stadium tours, including training ground visits, meals, and match seats behind the tunnel. Mallorca introduced the 'Corner VIP' access, allowing fans to enjoy drinks and snacks at a bar near the pitch. Troyes offered a hot tub experience at pitchside for select fans, while St. Pauli delivered currywurst to VIP seats via a miniature railway during games.
