For many of us there is nothing quite like real butter. And for decades the name Lurpak has been one of the nation's favourites.
But with the cost of living rises hitting everything from food to fuel many are taking a closer look at the prices on shelves. And this week one shopper was left reeling after spotting a 500g pack of Lurpak was marked up at £5.
The Iceland customer was left shocked at the price, especially as she said just a short while ago it was just £3.65. And after taking to Twitter to share the information others were quick to agree with once branding it as 'insane', reports BristolLive.
A quick look around other supermarkets show a variety of prices with Sainsbury's matching the Iceland price and Morrisons just a penny cheaper at £4.99. Tesco was cheaper however at £4.49 with Asda £4 and Waitrose sitting with the best price of £3.75.
Shopper Emina Ibrahim took to Twitter after spotting the steep rise for the butter in Iceland saying: “£5 for a tub of Lurpak butter in Iceland and it’s the same everywhere. It was £3.65 a few months ago. I had already bought a supermarket own brand last week but this caught my eye today. FIVE POUNDS FOR BUTTER! #CostOfLiving”
Labour Matters replied: “500g of butter is €3.20 in Portugal. (About £2.75)” Endsars said: “This is insane”
Nubia added: “Part of me feels like they’re taking the absolute **** though because they can.” Amatey Doku said: “we’re in big trouble.”
The latest rise comes as it has been estimated that annual grocery bills are going to jump by £380 this year as food price inflation hits a fresh 13-year high. The latest data from Kantar has revealed that grocery price inflation jumped to 8.3% over the four weeks to June 12 - up from 7% in May and its highest level since April 2009.
Fraser McKevitt, head of retail and consumer insight at Kantar, said sales of own-label lines have been “boosted by Aldi and Lidl’s strong performances, both of whom have extensive own-label repertoires”. “We can also see consumers turning to value ranges, such as Asda Smart Price, Co-op Honest Value and Sainsbury’s Imperfectly Tasty, to save money,” he added.
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