Lululemon, the well-known athletic apparel brand, is expanding its product offering to include men's footwear. This exciting development comes as Lululemon introduces a new line of casual sneakers and running shoes for the upcoming spring and summer season.
The new collection includes both men's and women's styles, with the casual sneakers called 'cityverse' set to be released on February 13. The running shoes, named 'beyondfeel' and 'beyondfeel trail', will be launched on March 19 and in May, respectively. These new additions to Lululemon's lineup aim to provide versatile gear for both men and women, ensuring that they can feel their best and perform their best in any activity they engage in.
Sun Choe, Lululemon's chief product officer, expressed the brand's commitment to their 'feel-first' philosophy in a recent statement. According to Choe, every Lululemon product is designed with the belief that when individuals feel their best, they are able to perform their best. This philosophy has guided the development of their new men's footwear line, ensuring style, comfort, and optimal performance.
The creation of the cityverse casual sneakers and the running shoes involved extensive research, wear-testing, and feedback from Lululemon ambassadors. The brand's dedication to innovation is evident, as the running shoe designs were informed by foot morphology and biomechanical insights. This attention to detail ensures a perfect fit and an enhanced running experience for athletes and fitness enthusiasts.
The new footwear styles will be available online and in stores across North America, Europe, and China Mainland. This global availability demonstrates Lululemon's commitment to providing their high-quality products to customers worldwide. Additionally, Lululemon has hinted that further footwear innovations will be unveiled throughout the year, suggesting that this expansion into men's footwear is just the beginning.
As Lululemon continues to expand its offerings, customers can look forward to a comprehensive range of athletic apparel and footwear to suit their active lifestyles. With their focus on performance, comfort, and style, Lululemon aims to empower individuals to feel confident and perform at their best, whether they're hitting the gym, going for a run, or simply embracing a casual day out.
Stay tuned for more updates from Lululemon as they continue to bring innovative and exciting products to the market.
