LuisaViaRoma, the renowned online luxury fashion retailer based in Florence, has introduced an exclusive capsule collection in partnership with Mithridate. Mithridate, recognized for blending traditional Chinese elements with Western modernity, has crafted a limited edition collection for LuisaViaRoma. The collection showcases billowing silhouettes, flowing textures, strategic cutouts, as well as intricate prints and patterns.
Mithridate's founder and creative director, known for her maximalist style, incorporates unique techniques such as Southwest China’s bean dye technique and laser cutting in her designs. The collection for LuisaViaRoma features a fusion of street elements with cultural influences, creating vibrant and imaginative pieces that challenge conventional fashion norms.
The launch event for the collection took place during Paris Fashion Week, drawing attention from industry insiders and fashion enthusiasts. Zhang, the creative mind behind Mithridate, expressed her inspiration for the collection, highlighting the fusion of 'East' and 'West,' 'tradition' and 'trend' in her designs.
Founded in 1929, LuisaViaRoma has established itself as a curator of luxury fashion, consistently showcasing emerging talents in the industry. The collaboration with Mithridate marks another milestone for the brand, offering customers exclusive access to the innovative designs of the Chinese-inspired collection.
The capsule collection, along with Mithridate's new Spring-Summer 2024 line, is now available exclusively at LuisaViaRoma, both online and offline. To celebrate the launch, an in-store pop-up event will be hosted at the LuisaViaRoma store in Florence starting from March 8th, providing fashion enthusiasts with a unique shopping experience.
An intimate dinner held during Paris Fashion Week brought together industry influencers and celebrities to celebrate the collaboration. The event, co-hosted by actress Kelly Rutherford, was attended by notable figures from the fashion world, further solidifying the impact of the LuisaViaRoma and Mithridate partnership.
