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Love & Thai Overcomes False Stereotype and Thrives in Fresno

David Rasavong waits for luncheon customers behind the counter at his restaurant "Love & Thai" in Fresno, Calif. on Wednesday, Dec. 20, 2023. (AP Photo/Richard Vogel)

In the heart of Fresno, California, lies a restaurant that radiates cultural pride and serves mouthwatering Lao and Thai dishes. Love & Thai, owned by David Rasavong, is not just any ordinary eatery. It is a testament to resilience, determination, and the power of community support.

But behind the vibrant murals and delectable menu, lies a story of adversity and discrimination. Earlier this year, Love & Thai faced a barrage of harassment sparked by a baseless accusation rooted in a racist stereotype about Asian food. An animal welfare activist insinuated on social media that the restaurant would serve dog meat. What followed was an onslaught of vitriolic statements, threatening voicemails, and disturbing phone calls that shook Rasavong to his core.

Amidst the chaos and fear for his family's safety, Rasavong made the difficult decision to close down the restaurant's previous location. This was a devastating blow, especially considering that Love & Thai had only been open for a brief seven months. The false accusation tapped into a deeply ingrained stereotype that has plagued Asian cuisines and cultures for over a century.

A family photo of his father and sister line the walls of owner David Rasavong's, resturant "Love & Thai" in Fresno, Calif. on Wednesday, Dec. 20, 2023. A Thai restaurant in Fresno, California, is back in operation after being wrongfully accused of abusing a dog to turn it into meat. It may be astonishing to some that a claim rooted in a racist stereotype took down a restaurant three years after "Stop Asian Hate" became a rallying cry. (AP Photo/Richard Vogel)
David Rasavong waits for luncheon customers behind the counter at his restaurant "Love & Thai" in Fresno, Calif. on Wednesday, Dec. 20, 2023. (AP Photo/Richard Vogel)
Crispy Pork Belly is presented at "Love & Thai" restaurant in Fresno, Calif. on Wednesday, Dec. 20, 2023. The Thai restaurant, is back in operation after being wrongfully accused of abusing a dog to turn it into meat. It may be astonishing to some that a claim rooted in a racist stereotype took down a restaurant three years after "Stop Asian Hate" became a rallying cry. (AP Photo/Richard Vogel)
Anna Le Nguyen, and Minh Rasavong Oriyavong help out in the kitchen of "Love & Thai" in Fresno, Calif. on Wednesday, Dec. 20, 2023. The Thai restaurant, is back in operation after being wrongfully accused of abusing a dog to turn it into meat. It may be astonishing to some that a claim rooted in a racist stereotype took down a restaurant three years after "Stop Asian Hate" became a rallying cry. (AP Photo/Richard Vogel)
Family cousin Tito Thepkaysone cooks up some Pad Thai at "Love & Thai" restaurant in Fresno, Calif. on Wednesday, Dec. 20, 2023. The Thai restaurant, is back in operation after being wrongfully accused of abusing a dog to turn it into meat. It may be astonishing to some that a claim rooted in a racist stereotype took down a restaurant three years after "Stop Asian Hate" became a rallying cry. (AP Photo/Richard Vogel)
The "Love & Thai" name is seen above David Rasavong's new restaurant in Fresno, Calif. on Wednesday, Dec. 20, 2023. Rasavong is back in operation after being wrongfully accused of abusing a dog to turn it into meat. It may be astonishing to some that a claim rooted in a racist stereotype took down the restaurant three years after "Stop Asian Hate" became a rallying cry. (AP Photo/Richard Vogel)
Owner David Rasavong, center, joined by his family, his wife Anna Le Nguyen, right and his cousin Tito Thepkaysone, left and his mother Bounma Rasavong along with his father Minh Rasavong Oriyavong a family run resturant "Love & Thai" in Fresno, Calif. on Wednesday, Dec. 20, 2023. They proudly stand in front of a mural depicting the family's journey from Laos to San Francisco then to Fresno. (AP Photo/Richard Vogel)
David Rasavong serves customers during the lunch hour rush in his restaurant "Love & Thai" in Fresno, Calif. on Wednesday, Dec. 20, 2023. Rasavong is back in operation after being wrongfully accused of abusing a dog to turn it into meat. It may be astonishing to some that a claim rooted in a racist stereotype took down the restaurant three years after "Stop Asian Hate" became a rallying cry. (AP Photo/Richard Vogel)
David Rasavong stands by a mural depicting his family's journey from Laos to San Francisco and then to Fresno, in his restaurant "Love & Thai" in Fresno, Calif. on Wednesday, Dec. 20, 2023. Rasavong's body still tenses up when recounting how a so-called animal welfare crusader in May implied on social media that his 7-month-old restaurant, Tasty Thai, owned a pitbull tied up at a home next door. What's more, the dog would eventually be meal fodder. By the next day, vitriolic comments, voicemails and calls rained down. (AP Photo/Richard Vogel)

It may seem shocking that such a claim could have such a profound impact in a time when the call to 'Stop Asian Hate' has never been louder. But for many Asian Americans and Pacific Islanders, it is an insult they have heard all too often, disguised as a joke or met with disgust towards the foods of their cultures. Asian American communities have been fighting against these stereotypes, aiming to reclaim their narrative and educate others about the richness and authenticity of their cuisines.

Fortunately, amidst the darkness, there is hope and change on the horizon. Since the start of the pandemic, there has been a growing appetite to learn about food from the Asian diaspora. Asian American and Pacific Islander communities have taken control of their narratives, challenging the notion that their food is 'dirty' or 'weird,' and embracing the exploration of their culinary traditions through traditional and new media channels.

Despite initial doubts and a feeling of isolation, Rasavong found solace in the support of his community. A property manager offered him a new space in a shopping center, and generous individuals, including a graphic designer and an interior designer, provided their services free of charge. The love and backing poured in, culminating in a grand opening that reaffirmed the resilience of Love & Thai.

Rasavong firmly believes that there is a purpose behind his journey and the challenges he has faced. Though the road ahead may not be easy, he remains steadfast in his mission to showcase his culture through food and inspire others to embrace new flavors and experiences. The incident that led to the closure of his previous location has become a catalyst for change and a testament to the power of community support.

The issue of racist stereotypes extends far beyond the realm of food. It blurs the identities of diverse Asian cultures and perpetuates harmful and ignorant attitudes. However, by sharing personal stories, engaging in open dialogue, and celebrating the diverse cuisines that make up Asian cultures, progress can be made.

In recent times, there has been a surge of publishing and food media dedicated to Asian cuisines. Cookbooks, featuring personal anecdotes and stories behind the recipes, have become popular, showcasing the rich tapestry of flavors and traditions. This offers an opportunity to delve deeper into the intricacies and nuances of Asian cooking, and dispel the notion of a monolithic Asian identity.

As Love & Thai moves forward, Rasavong intends to focus on the success of his restaurant and maintaining the strong community support he has received. His hope is that his story serves as a reminder for others to think before they speak, and to recognize the impact their words can have. Jokes and stereotypes may seem harmless, but they contribute to a larger system of discrimination and perpetuate harmful stereotypes.

Love & Thai's journey is not just one of overcoming adversity; it is a testament to the power of cultural pride, community support, and the love for authentic cuisine. Rasavong's perseverance and determination have not only allowed him to reopen his doors but have inspired others to challenge the stereotypes and misconceptions that plague Asian cultures. Through food, culture, and unwavering passion, Love & Thai stands as a beacon of hope and unity in a world that is still learning to understand and appreciate the beautiful complexities of Asian heritage.

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