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Evening Standard
Evening Standard
Entertainment
Tina Campbell

Love Island stars record self-descriptions for first time to help visually impaired fans get to know new cast

For the first time in Love Island history, the new islanders have recorded self-descriptions to help blind and partially sighted fans get to know them better.

This means visually impaired fans will be able to learn identity characteristics such as skin colour and hair length.

There will also be an audio tour of the Love Island Villa in order to give audiences an understanding of the visual geography of the Maya Jama fronted show’s key locations.

The self-descriptions are available on the Love Island YouTube page and when season 10 kicks off on Monday every episode will be subtitled.

Last year saw the show’s first deaf contestant, Tasha Ghouri enter the villa.

Maya Jama will be returning as host for the new series (ITV)

The latest move to be more inclusive by the ITV2 dating show has been praised by the Royal National Institute of Blind People (RNIB).

Sonali Rai, RNIB’s Broadcast and Audio Description Manager, said in a press release: “By embracing self-descriptions on the next series of Love Island, ITV is demonstrating a great understanding of the importance of providing equal access to content.

“RNIB research shows that a significant portion of TV programmes lack traditional audio description (AD), often due to challenges such as limited pauses in which to add AD, so we welcome this creative exploration in enhancing accessibility for blind and partially sighted viewers.

“This proactive initiative sets a remarkable example for the industry, highlighting the power of alternative solutions in creating an inclusive viewing experience for all.”

ITV’s Director of Accessibility David Padmore added: “We’re always looking for ways to make our shows more accessible to our audiences.

“We hope that having these Islander self-descriptions and Villa tours available alongside the show will really help bring this summer’s Love Island to life for our audience.”

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