Love Island star Faye Winter has ‘beared’ it all in a new campaign for animal charity PETA.
The former reality star has taken to social media to share that she was helping advocate for the protection of bears in Canada, which she explained are being killed to make caps for the Queen’s Guard.
The 26 year old from Devon is pictured sitting cuddling a giant black teddy bear against the background of the British flag.
The toy is covering her modesty as she poses in the nude as part of PETA’s long-running campaign to convince the Ministry of Defence to use faux fur.
She wrote: “Right now black bears are being slaughtered in Canada to make caps for the Queen’s Guard.
“We need the Ministry of Defence to end this cruel and out of date practise and go faux!
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“I’ve seen for myself just how great the faux fur cap looks and feels - and no bears had to die to make it.
“So if you do one thing today, please sign the petition in @petauk bio and show bears you care.”
Faye’s celebrity pals celebrated her involvement in the campaign.
Her boyfriend Teddy Soares, 26, commented: “Always standing for what you believe in!”.
Fellow Love Island contestant Sharon Gaffka wrote that the cause was “So important!” and that Faye looked “stunning” in the campaign photos.
Georgia Harrison said: “making a difference chick”, followed by four red heart emojis.
Faye also posted a video explaining more about the campaign and why she got involved, as well as some behind the scenes snippets of the nude photoshoot.
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“I am a huge animal lover,” Faye explained, “Me and Teddy, we have both got the same passion and love for animals.
She joked: “Teddy sometimes could maybe get a bit jealous because I might love animals a little bit more!”
Other celebrities that have joined the campaign include Simon Pegg, Stella McCartney, and Love Island star India Reynolds.
A petition to encourage the government to replace the real bearskins on the Queen’s Guards cap with faux fur has amassed over 80,000 signatures.
In February the government responded to the petition saying that they had “no plans” to stop using bearskins.
They wrote: “Bear pelts that are used are the by-products of a licenced cull by the Canadian authorities to manage the wild bear population.”
PETA are campaigning to get the petition to 100,000 signatures so the issue will be debated in Parliament, and have recruited Faye to help spread the message to her 1.2 million followers.