Ekin-Su Cülcüloğlu has teased that she will be "running over for a hug" with anyone she sees wearing styles from her Oh Polly collection, as the fashion range launches today.
It's the first partnership for the reality TV star, 28, since she was voted the winner of this year's Love Island alongside her boyfriend Davide Sanclimenti, 27, a few weeks ago.
She announced her collaboration with fashion brand Oh Polly earlier this month after heading out to Los Angeles to work on promotional content for the new collection.
Speaking ahead of the launch this week, she said: "Fashion is something I've loved since being a child so to now be the face of my favourite brand is absolutely incredible."
"I am beyond thankful for the opportunity they have given me and to be able to share such a special moment with Davide has made it even more special," she added.
Ekin-Su further commented: "I've been wearing different dresses from my collection each day and am so excited to now be able to see other people wearing them too."
The Love Island alum teased: "If I see anyone out wearing one of my dresses I'll definitely be running over for a hug!"
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Ekin-Su flew out to New York recently to promote the new range, where she was accompanied by boyfriend Davide. The couple did some sightseeing whilst in the city together.
During the trip this week, she walked the runway in New York Fashion Week, where she modelled outfits from her new collection with Oh Polly as part of the exhibition.
Whilst she was in the city, Ekin-Su also posed in front of billboards that were advertising her collection. She wrote on Instagram : "This is a dream! Being on Times Square".
And she enjoyed a helicopter ride over New York, sharing a photo of herself stood in front of the vehicle which had been personalised with her name and the brand's.
The new collection - which is due to launch on the Oh Polly website at 5pm today (September 15) - is set to feature a number of different styles, modeled by Ekin-Su herself.
The Ekin-Su x Oh Polly collection is available at www.ohpolly.com
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