Love Island winner Ekin-Su Cülcüloğlu has finally announced what she is shooting in LA. She kept the details of her recent trip to America a secret until now, having previously told fans she “can’t wait” to reveal all.
As reported by the Mirror, now the news is out and the details of her rumoured £1 million deal with fashion brand Oh Polly have officially been announced. The 28-year-old, who won the ITV2 dating show alongside Davide Sanclimenti, has been working with the company in Los Angeles for the last week.
Oh Polly say they are “thrilled” to have signed-up Ekin-Su for an exclusive partnership, creating an Oh Polly X Ekin-Su clothing line collaboration. It is believed to be the biggest deal in Love Island history, reportedly costing the brand around £1 million making it the first major deal for a contestant since Molly-Mae Hague.
Speaking about the partnership, Ekin said: “I am so excited to be teaming up with Oh Polly. They are a brand I have been a huge fan of for years and which I wore countless times within the Love Island villa. It’s a real pinch me moment and we’ve already been working extremely hard on projects which I can’t wait to reveal.
“I am over the moon to be working alongside Oh Polly and am beyond excited to see the public wearing my collections – watch this space!” A spokesperson for Oh Polly said: "We're absolutely thrilled to be teaming up with Ekin-Su and look forward to bringing her vision to life over the coming months."
“The Oh Polly x Ekin-Su partnership will without a doubt be our biggest yet and we can't wait to unveil what we've got in the pipeline," they added. Ekin reportedly chose to wear Oh Polly over 30 times in the villa, according to the brand. The spokesperson confirmed that Ekin would be working with the brand “to incorporate her personal style into an array of exciting projects and collections this September and beyond”.
They added: “Known for turning heads and going after exactly what she wants, Ekin-Su showcased her love for Oh Polly, Bo+Tee and Neena Swim throughout this year's Love Island, so we immediately knew it was the perfect match. Her confident and outgoing personality, paired with her undeniable eye for style, aligns seamlessly with the Oh Polly brand and we're so proud to have her on board."
A source close to the Turkish soap star previously spoke of the fashion deal, saying she was “ecstatic” after having the “week of her dreams” negotiating deals. “She's signed an enormous deal worth over a million and now she can't wait to start collaborating with the brand and working on her first ever collection,” they told MailOnline.
They added: “Prior to starring on Love Island, Ekin dreamed of one day making a name for herself, she will never forget this feeling of being in demand and admired by her legions of fans.” The Oh Polly x Ekin-Su debut collection will be available to fans from September 15.
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