Ekin-Su Cülcüloğlu could become the richest ever Love Island star after taking home the crown with her partner Davide Sanclimenti.
The 27-year-old actress already has global fashion, beauty and lifestyle brands queuing up to work with her.
Brand experts believe Ekin-Su could soon surpass multi-millionaire Molly-Mae Hague with her earnings following her stint on the ITV2 show.
Molly-Mae rose to fame on Love Island in 2019, coming in second place with her now long-term boyfriend Tommy Fury. The couple are thought to have a joint networth of more than £2 million.
ITV has first dibs on Ekin-Su — as her Love Island contract includes exclusivity rights for the channel — and reportedly intend to get her and Davide, 27, signed up for a spin-off show.
"There’s a pretty well-trodden path for Love Island winners.
"Over the past seven series it’s the usual fast fashion, drugstore make-up and then, of course, teeth whitening and protein shakes," a source told The Sun.
They added: "Only Molly-Mae has really and truly broken that mould but even she ended up finding a home at a High Street fashion brand, Pretty Little Thing, albeit on a £250,000 salary."
The source said Ekin-Su's appeal to big brands has gone "way beyond" Molly-Mae.
They said: "It’s not just clothing brands, but big, global corporate brands that want to work with her.
"She’s going to be a very, very busy girl."
Ekin-Su and Davide confessed their love for one another during the show's grand finale.
She said: "The spark was instant. I love everything about you. You have shown me what happiness is.
"Davide, only you can annoy me so much yet at the same time have a passion to kiss you right back after."
She added: "The Turkish delight and the Italian stallion, perfect for one another. You’re my soulmate. I want you in my present and my future."
Davide replied: "When the right person crosses your path you feel it straight away.
"We have a world to enjoy together and I’m so excited to see what the future holds for us."
Jonathan Shalit of InterTalent said: "Ekin-Su is funny, confident and the star of this series. She’s a girl’s girl which will go a long way in enticing brands.
"She could earn at least a million in the coming year."
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