Adam Collard is making an unprecedented comeback to Love Island - and it's already sparked a fierce backlash.
Being dubbed the 'ultimate bombshell', Adam has promised to "ruffle a few feathers" when he heads back into the villa during Monday night's episode.
"I think the Villa needs spicing up and I’m the perfect man for the job," said Adam, who doesn't waste time in making moves on three different Islanders.
Adam's first time in the villa was marred with controversy as he was slammed for the way he treated some of his fellow Islanders.
Having couple up with Kendall Knight originally, Adam then moved on to Rosie Williams, who broke down in tears after he betrayed her trust.
The pair had relations under the covers, but then Adam started flirting with Megan Barton Hanson and nastily accused Rosie of being "clingy".
Adam's head then turned for Zara McDermott, who he ended up dating for a while on the outside, which left Rosie devastated.
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He even suggested she was overreacting and that her jealousy over his flirting with Zara had "pushed him away".
During a heartbreaking showdown, Rosie told a smiling Adam: "Do you think this is all funny? Is this a big game to you? I don't think you have any idea how much you've really hurt me and really upset me."
Domestic abuse charity Women's Aid issued a warning saying that Adam had displayed clear signs of 'gaslighting and emotional abuse'.
The statement read: "On the latest series of Love Island, there are clear warning signs in Adam's behaviour.
"In a relationship, a partner questioning your memory of events, trivialising your thoughts or feelings, and turning things around to blame you can be part of pattern of gaslighting and emotional abuse.
"Last night, Rosie called out Adam’s unacceptable behaviour on the show. We ask viewers to join her in recognising unhealthy behaviour in relationships and speaking out against all forms of domestic abuse – emotional as well as physical.
"It is only when we make a stand together against abuse in relationships that we will see attitudes change and an end to domestic abuse."
The Mirror contacted Adam's representatives and Love Island for comment at the time and now.
Adam went on to couple up with Casa Amor girl Darylle Sargeant after Zara had been dumped from the villa days before, but they got back together forr 18 months in the real world before calling it quits.
Speaking to OK! magazine, Rosie said: "I'm not surprised. Adam likes to jump from girl to girl. I don't think anyone will ever be enough for him because of his own ego.
"I feel sorry for Zara because the Adam I knew in the villa was not a nice person."
Adam has claimed he was playing a 'character' while he was on Love Island as he opened up on his mental health.
Speaking to heatworld in 2019, Adam said: "Alpha men who have a reputation on TV as strong characters might feel like they can’t speak out about their mental health. Me and Mike Thalassitis both portrayed this persona on Love Island, even though that’s not what we’re like in real life.
"I think this made it hard for me to speak about my mental health because people assumed I wasn't ever bothered about anything. You think, 'I can’t come out and say I'm upset about something because it's just not really the done thing.'"
Adam also explained that body image has impacted negatively on his mental health - and he has struggled with nasty trolls.
He continued: "There are definitely things that impact negatively on my mental health, like body image. The pressure for me to stay in shape and keep up my appearance for social media is high. I’m also quite self-critical – I'll take a picture and think, well I don’t look as good as I did in the Love Island villa, so I can't post this picture on my Instagram. My friends think it's ridiculous!"
Now Adam is becoming the first ever Islander to return to the villa in a different series.
In Monday night's episode, the excited boys get a text telling them to leave the villa to get some R&R.
But there's a twist, as the girls get their own surprise when Adam walks through the villa doors and immediately starts to crack on with a number of ladies.
One of the girls he wants to get to know better is Paige, who seems open to getting to know him after being humilaited by Jacques in Casa Amor.
"I feel like he has a lot of potential, he is ticking a good few of my boxes," says Paige.
In a teaser for Monday's episode, Adam is also seen speaking to Damica and risks the wrath of Luca by pulling Gemma for a chat.
He also flirts with Ekin-Su on the terrace, telling her: "I'm not going to lie I find you super attractive and that's why I came in and wanted to speak to you straight away.
When she points out he went to speak to Paige first, he replies: "But I've got to speak to everyone haven't I? Are you getting jealous already? 'I'll step on toes if I want what I want."
Women's Aid have released a new statement after news of Adam's return to the villa broke - and they hope bosses will intervene in certain cirsumstances.
Teresa Parker, head of communications and media relations, told Metro: "In the 2018 series of Love Island, we saw Rosie rightly call out Adam for his unacceptable behaviour, which included gaslighting and emotional abuse.
"We hope that ITV recognise how serious this issue is and that it must be learned from, considering they have asked Adam to return to the show."
Parker added: "Love Island is watched by many young people and we know what a huge influence it has.
"Producers must make sure there is support for contestants throughout, and intervene if relationships become unhealthy or abusive."
Adam does claim he is a changed man and will be different to the rest of the Islanders because he has already experienced fame.
Speaking in a preview of tonight's show, Adam says: "Coming off the back of this, everyone is going to get loads of attention.
"But I've kind of been there and done it. I don't need to get that out of my system like some boys do."
The Mirror have contacted Adam's representatives and Love Island for comment.
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