Love Island's Adam Collard has unveiled a dramatic hair transformation after a date with a bleach bottle.
The two-time contestant, 27, has been let loose with the peroxide on his brown locks and is now sporting a bright blond Barnet.
Adam, who first appeared on the hit ITV dating show in 2018 and made a surprise appearance last year, took to his Instagram to show off his new look to fans today.
The personal trainer had his new dyed tresses on full display as he posed up a storm in his garden for a sponsored social media post.
The fitness guru garnered his fans attention instantly, with scores flooding the comments section with compliments.
One fan wrote: "Digging the blonde".
Another gushed: "This hair style suits you well".
A third commented: "#blonde always have more fun @adamcollard.”
But not everyone was a fan of the new look – not that Adam let it dampen his new hair day.
"Your hair colour doesn't suit you,” one follower brutally wrote.
But Adam clapped back, quipping: “Do what you want though when you've got abs and look like me though Jackie x".
He then wrote on his Instagram Story: "See no evil, fear no evil. Have a fantastic Monday and don't let anyone kill your vibe."
Adam’s transformation came just days after he brutally confessed that choosing Paige Thorne was a game plan to stay on the show for longer.
He admitted to appearing on the show to boost his career and would "choose the right person" in an effort to stay on longer.
"The thing with Love Island is I'm the only one who is willing to admit it, I would completely choose the right person to stay on the show," he confessed earlier this month.
"That's why I got back on the show in my eyes, they realised I didn't care about anything," he told MailOnline.
The fitness guru caused major drama in 2018 and went on to have a relationship with co-star Zara McDermott, with the pair breaking up after eight months.
His villa comeback saw him couple up with Paige Thorne, but the pair split soon after leaving the show after he was accused of cheating with Adam denying he kissed someone else while they were together.
Adam admitted he found his second Love Island appearance "really hard" as he "could see through everything".
"It messes with your head, you almost convince yourself you like these people and then once you see the light and get back home you realise you aren't a perfect match," he added.
Earlier this year, Adam told The Mirror he thought Paige was "the one" until he got out of the villa.
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