Love Island hunk Adam Collard has had fans going wild over his latest Instagram modelling picture, and it's not the clothes that have got them flustered.
The latest Instagram from the Love Islander, who first appeared in 2018 and again in last year's series where he coupled up with Welsh paramedic Paige, is part of his modelling campaign for Boohoo Man as part of their latest active range.
Yet fans have spotted Adam, 27, might be showing off more than his biceps in the latest snaps for the fast fashion brand.
In fact, fans can't stop 'zooming in' on his shorts for one main reason.
In his latest modelling campaign, muscly Adam can be seen showing off his muscles in a workout vest and shorts as he stares moodily into the camera. The personal trainer looks every bit the part as a fitness model as he shows off his new workout gear including some highly revealing shorts.
Yet his shorts are one of the main areas of attention according to fans, with one fan commenting: "Well, I don’t know what you're promoting, but you definitely aren't promoting what my eyes went to, I’m not even sorry I zoomed in."
Another cheekily flirted: "You can be active with me any time".
Another fan spoke for the masses when they wrote: "What is that in your pants?" followed by laughing emojis.
One fan simply wrote: "Oh hello...."
Adam has also been hitting the headlines recently after he offered to help glamour model Katie Price but denied 'setting his sights' on her.
Currently single Adam explained his offer for help the glamour model is all focused on health and fitness. His reps exclusively told The Mirror that he wants to help her 'reach her goals'.
The spokesperson said: "Adam does not have his sights set on Katie Price. He simply reached out to offer her some help because he’s doing a lot of work with people to help them focus on their goals.
"Through his fitness and psychological work he’s been quietly helping lots of people become more confident in themselves and become the best version of themselves.
"Next year he’s got some big projects coming up in line with this work and a few celebrity names will be involved too."