Love Island has partnered with Ann Summers in a six figure deal to provide the contestants with sex toys and lingerie.
Producers will fill the new, boosted Hideaway Retreat area with items from the adult store, featuring some seen for the first time.
While introducing the retreat space where couples head out for weekends, to give them more opportunity for intimacy away from their housemates, producers revealed an area that will be filled with lubricants, lingerie and sex toys.
The entire range will be provided by Ann Summers, we can reveal, and the store is to also sponsor a challenge later in the series.
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Creative director Mike Spencer said: "In previous years, we have had a little drawer. But this year we have … playtime."
It comes after producers redesigned the villa space to add more areas for contestants to sneak off to, in a bid to get more Islanders to cop off together.
As well as the retreat, which boasts a private pool for the young lovers to enjoy together, a treehouse provides an entirely detached area away from the luxury South Africa base.
Other partnerships on the show include eBay for the contestants' wardrobes and toiletries from Boots.
Ann Summers has previously partnered with former Islanders including Megan Barton-Hanson and last summer’s alumnus Tasha Ghouri, who is a brand ambassador.
Love Island returns for its latest winter series on Monday (January 16) from 9pm on ITV2 and ITVX. The show, based in South Africa, will be fronted by new host Maya Jama.
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