Calling all fashionistas… Scotland is about to play host to its first ever influencer festival.
The IRL event is set to take place next month in Glasgow.
Bringing together the UK’s hottest influencers, celebrities and fashion and beauty brands, it's a chance to get up close and personal with your favourite Instagram icons.
VIP guests just announced include Love Island’ s and Towie’s Kady McDermott, Tara Maynard, alongside Scottish stars Abbie Blyth, Molly McFarlane and Megan Welsh.
A roster of other top talent in attendance includes Lydia Butler, Monique Palombo, Leanna Paul, Lydia Kara, Maggie Liz Smith, Chloe Adair and Paris Artiste.
Some of the UK’s most popular fashion brands will also be on hand to showcase SS22 trends with fashion shows and styling sessions from Missguided, I Saw It First and local boutiques like Kiwi & Co.
IRL takes place at Platform in the icoonic catacombs of Glasgow's Central Station.
Kirsten Cameron, cofounder of IRL said: "We're ecstatic to bring a full new vibe to Glasgow, with a fresh new concept. We can't wait to party again in the famous arches, with DJs, entertainment and Instagramable cocktails. We're taking Instagram from your phone screen into real life, shopping all your favourite brands you scroll past and partying and getting to know the influencers you follow."
There will be a chance to shop an enviable list of digital brands at the IRL event, as well as a raft of entertainment to keep the party going - from DJs, live performances to fashion and an IRL demo stage that promises up close and personal interviews with VIP guests, and surprise challenges for the Instagram stars.
Beauty lovers can also get in on the action with a glam stage featuring makeup artist to the stars, Stacey Toner, who’ll be showcasing Tatti Lashes and the hottest spring makeup looks.
Street food favourites from Platform will be available throughout the event, alongside signature cocktails from JJ Whitley and Whitley Neill perfect serves, and mocktails.
Kathryn McCormick, owner of PLATFORM, said: “We’re really excited to host Scotland’s first influencer festival at Platform. It’s a perfect fit for the event, and we can’t wait to see it come to life.”
IRL takes place on April 3 at Platform.
To celebrate the arrival of Kady to the lineup, tickets are available now for £12pp.
Buy now from Skiddle.
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