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Benzinga
Benzinga
Business
Shivani Kumaresan

Lottery.com Inks In-Vehicle Advertising Partnership With T-Mobile

Mobile (Organization) TMUS
  • Lottery.com Inc (NASDAQ:LTRY) has signed an agreement with T-Mobile US Inc (NASDAQ:TMUS) to become the exclusive digital lottery brand for in-vehicle advertising. The financial terms were not disclosed.
  • Lottery.com will work with Marketing Solutions, T-Mobile's ad technology business, to reach audiences through video ads presented on screens inside rideshare vehicles.
  •  Lottery.com has the right as the exclusive digital lottery brand to execute comprehensive geo-targeted campaigns in jurisdictions where it offers its services.
  • Price Action: LTRY shares are trading higher by 5.82% at $3.82 in premarket on the last check Tuesday.
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