Adam Schiff looked like a front-runner when he first announced he was running for the US Senate more than a year ago, and he hasn’t stopped looking like one since.
The California congressman from Los Angeles, best known for his withering critiques of Donald Trump and the threat the former president poses to US democracy, hasn’t always been able to match the charisma of his two leading Democratic rivals, Katie Porter and Barbara Lee. His continuing support for Israel’s military offensive in Gaza, broadly in line with the Biden administration’s, has created divisions among his constituents and opened up one of the few significant policy differences in the race.
But as the clock ticks down to the 5 March primary, that has yet to make an appreciable difference in the race to fill Dianne Feinstein’s seat. Schiff has out-raised his opponents by significant margins, allowing him to bombard the airwaves with campaign ads. He has raked in the lion’s share of endorsements from fellow party members, labor unions, newspapers and others.
Opinion polls long had him leading, narrowly, but now suggest he may be breaking away from the rest of the pack. The most recent surveys show Schiff at least five points ahead of his competitors. Porter and Republican Steve Garvey are neck-and-neck for second place – though it’s highly unlikely the former baseball star would prevail in the general election in November given Democrats’ dominance in the state. Lee lags behind.
In an election year when many voters say they fear for the future of the republic, a contest in a reliably blue state featuring three generally well-regarded Democratic members of Congress (plus one near-unelectable Republican neophyte) can seem a bit of a luxury.
But the pressure cooker dynamics of national politics have arguably played into Schiff’s hands. As the leading voice on the first of Trump’s two impeachments and as a congressional investigator into the January 6 insurrection at the Capitol, Schiff has won widespread admiration and near-heroic status within his own party.
As the Los Angeles Times wrote in endorsing Schiff over what it called his “smart, experienced, savvy” Democratic opponents: “Given the increasingly authoritarian statements from Donald Trump, the possibility he could return to the White House and the Republican Party’s lockstep loyalty to him, the Senate needs Schiff.”
Schiff himself has played up his anti-Trump credentials, calling the ex-president “the gravest threat to our democracy” in a recent debate in response to a question about what made him different from his fellow Democrats. And he has only been helped by the obvious loathing he inspires, as Trump and his Republican partisans routinely call him “shifty”, a “lowlife”, and, without evidence, a “stone-cold liar”.
When the Republican-led House of Representatives voted to censure Schiff last June – on the partisan-driven grounds that he had threatened national security and was “undermining our duly elected president” – it proved to be a fundraising boon for Schiff’s Senate campaign that cemented the significant financial advantage he was already enjoying over his rivals.
Rick Wilson, a former Republican political operative now working for the anti-Trump Lincoln Project, said Schiff had a singular ability to drive Trump Republicans to distraction because of his skill, much of it learned from his pre-congressional experience as a prosecutor, to marshal facts, zero in on what matters and lay out the stakes in clear, persuasive language.
“Adam Schiff is one of the people who understood where the bodies were buried,” Wilson said. “He presented a combination of intelligence and wit that gave the Trump people a tremendous amount of heartache … I don’t mean this to be facetious, but they hate smart people. I say, tell me who you hate and I’ll show you who you fear.”
Still, the race is about more than Trump, and Schiff has talked a lot about other issues close to the heart of California voters, including homelessness, affordable housing, health care costs and the environment.
Since the election has played out largely as a contest among Democrats – with Garvey providing a sideshow more than a serious threat – it also presents voters with questions about the direction they want to set for the party, both in the Golden state and across the country.
Feinstein, who died in office last September, was an old-school centrist, and whoever replaces her will hew significantly to her left. Still, in an age of deep partisan polarization, do voters want a pragmatist, as Schiff styles himself, or a firebrand? Someone who falls somewhere in the political middle of his party, like Schiff, or the most progressive voice possible?
Many voters will remember that, for close to 30 years, California had two female senators – first Feinstein and Barbara Boxer, who overlapped from 1993 to 2017, then Feinstein and Kamala Harris, who overlapped until Harris became vice-president in 2021. Are they ready to revert to two male ones – Alex Padilla and, potentially, Schiff?
Democratic voters in California are also consistent in saying that diversity matters, which explains why Gavin Newsom, the state governor, made a point of naming a Black woman, the veteran labor organizer and voting rights activist Laphonza Butler, to complete Feinstein’s term after her death. Butler is not competing to hold on to the seat. Does it matter, then, that Schiff is not only a man, but a white man?
“A majority … of Democratic party voters participating in the primary are women and a majority are people of color. So, yeah, these things are on our minds,” said Aimee Allison, a California-based political activist whose group She the People champions progressive Black and Latina women running for office. “This is not just about the politics of representation. For Californians under 35, in particular, it’s about representation, plus life experience, plus the policies a candidate is advocating – all three things.”
Allison is supporting Lee, and in her mind the race might look very different if it weren’t for the money and the establishment support that Schiff has been able to rake in.
“White guys get more money in politics,” she said. “That doesn’t make Adam Schiff special. It’s just the bias of the system, the bias in the minds of people with money … One of the reasons women of color are defeated in primaries is because existing elected officials weigh in against them, both publicly and behind the scenes. When someone like Nancy Pelosi puts her support behind Schiff, it has huge downstream effects.”
Schiff’s financial advantage has certainly been significant. As of 31 December, he had outspent all his opponents and still had $35m in cash on hand, more than all the other candidates put together. That financial edge is now playing out on the airwaves, especially in expensive media markets like Los Angeles and San Francisco, where Schiff’s recent campaign ads present Garvey, not Porter or Lee, as his competition. “Two leading candidates for Senate,” the ad begins. “Two very different visions for California.”
Since Garvey does not have enough money for his own television ad campaign, this has been widely interpreted as an attempt by the Schiff team to boost the Republican’s candidacy in the hope that he will come in second on 5 March and thus qualify for the general election under California’s top-two primary system.
“It’s disappointing that Adam Schiff is playing cynical, anti-democratic political games to avoid a competitive election in November,” an incensed Porter wrote on X, formerly known as Twitter. “Voters deserve better.”
This, though, is how politics in California is often played. When Newsom first ran for governor in 2018, his camp ran an ad similarly designed to boost the leading Republican over his closest Democratic rival and attracted similar complaints. With Porter restricted in the number of ads of her own she can afford to run – some of which have boosted a different Republican candidate in an apparent attempt to dilute Garvey’s support – it arguably does not damage Schiff so much as boost the perception that this is his race to lose.
Indeed, Schiff has run more like an incumbent than a challenger for an open seat, pointing to his record over 23 years in the House and calling himself “an effective leader who can get things done and deliver for California”.
While Porter has leaned heavily into her reputation as a populist crusader against corrupt corporate leaders, and Lee has often shown up to debates with cheering fans from her grassroots and union support base, Schiff has sought to make a virtue of his careful manner and calm demeanor by embracing the idea that he is a trusted establishment candidate.
At a candidates’ forum last fall, Schiff pointed to his temperament as its own political asset, recounting how a Republican colleague in the House often complained how difficult it was to argue against his progressive positions because “you sound so damn reasonable”.
One issue where Schiff has taken criticism is his refusal to call for a ceasefire in Gaza – a position in line with the Biden administration’s, but one decried by many young progressives who have staged demonstrations at party and campaign events and warned the candidates they will be punished at the polls if they do not denounce Israel’s military campaign.
Lee argues forcefully that the deaths of more than 29,000 Palestinians have done nothing to enhance Israeli security or to achieve the US policy goal of a two-state solution. Schiff, though, has been unapologetic in his support for Israel. “I don’t see how there could be a lasting peace as long as a terrorist organization is governing Gaza and threatening to attack them over and over and over again,” he said in a debate last week, “nor do I see how there can be a permanent ceasefire while that is true.” In an earlier statement he went further, pinning blame for the high civilian death toll in Gaza on “Hamas’ actions”, and calling on Congress to approve emergency assistance to the Netanyahu government.
Polling since 7 October suggests the issue has yet to hurt Schiff or provide any boost to Lee, despite indications that it has alienated many non-white Democratic voters across the country and split the party along generational lines. More than 1 million Jews live in California, and that may help Schiff, who is himself Jewish, gain as much support as he has lost elsewhere.
As the primary looms, Schiff is focusing much of his campaigning energy on partisan politics. In a flurry of tweets and television appearances over the past few weeks he has blasted the Republicans for blowing up the bipartisan deal on border security, denounced the GOP’s willingness to flirt with Russian intelligence operatives and ridiculed them for their impeachment of Alejandro Mayorkas, the Homeland Security secretary.
His message to voters after the final primary debate on Monday was not about the candidates he’d just sparred with, but about another, more prominent candidate for national office whom he has taken on again and again. “Trump has made me his public enemy No 1,” he declared flatly. “And I wear that as a badge of honor.”